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Big Data, Little Data, and Everything in Between
Robert Hankey 270007CSGM firstname.lastname@example.org | | Tags:  analytics insights data spss
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One of the things that brings me greatest satisfaction as a Business Analytics Account Manager at IBM - with a focus on SPSS – is in the way that IBM SPSS Solutions help bring the power of analytics to everyone.
Too often the perception of Big Data is that it is the preserve of the largest corporations and/or the domain of data scientists and statisticians only. In reality, however, the value of analytics solutions is shared both across and throughout organisations of all sizes and are now obtainable, understandable and actionable through straightforward visual solutions. Put simply, advancements in how these solutions are delivered to end users now make them essential sources of business insights and decision support.
This thought-leadership paper from Ziff Davis provides some thought provoking ideas that serve to challenge these outdated notions and serve to outline the unique opportunity presented by IBM SPSS predictive analytics tools to deliver a robust, highly scalable solutions that meets the needs of heterogeneous users in ways that few other platforms can. In bringing these tools to an organization, business leaders are empowered to bring a range of predictive analytics to bear on a variety of business problems .
I encourage you to access the white paper for yourself, and if you are interested in exploring how these solutions can add value to you and your business, I’d be delighted to talk further with you.