Welcome to the Business Insight blog, your all access pass to the very best thought leadership, information and tools for creating smarter business strategies & practices. You'll discover a broad range of resources including real-life case studies, insightful analyses, blogs, articles and ideas from leading experts in diverse industries.
8 ways you can benefit from becoming a Social Business
Increased reliance on social and mobile technologies to communicate, interact and collaborate (both internally and externally) is a strong proponent for enterprise investment and engagement in Social Business solutions. This is particularly relevant for the Australian and New Zealand economic landscape; largely comprised of mid-market enterprises and geographically unique, the ANZ mid-market enterprise faces challenges that include, increased local and global market competition, fluctuating economic pressures, enhanced consumer power and the need for greater employee engagement and mobility. Social Business helps enterprises to strategically face these challenges head on, by supporting employee engagement, productivity and focus on organisational goals via technological frameworks, which include, contextualisation, localisation, mobility and cloud.
Some of the benefits arising from engaging in Social Business include:
• Alignment with enterprise goals and strategy
• Optimised day-to-day operations
• Increased customer insights and engagement
• Support for greater employee engagement and productivity
• Brand and reputation transparency and enhancement
• Enhanced internal and external interactivity and connectivity
• Enhanced mobility and flexibility
• Improved enterprise and customer relationships
It is important to note that undertaking Social Business practices needs to be both strategic and executed effectively across the enterprise. If you are interested in learning more about Social Business for the Midmarket, download the Aberdeen E-Book here.