Jeanette Fuccella 120000EVWF firstname.lastname@example.org | | Tags:  social-analytics community-insights innovation lotusphere activity-streams data-analytics innovation-lab | 1 Comments | 1,913 Visits
The Innovation Lab at Lotusphere is always a highlight for me, and once again it did not disappoint. In total, 15 researchers provided demonstrations of technologies and applications that they have been working on to solve real problems and meet real customer needs. Below are summaries of just a few of the technologies demo'd at the Innovation Lab; more information can be found at the IBM Research Center for Social Business web site.
Activity Stream Analytics
Activity Streams provide a customizable summary of all the events in an individual's Connections network, allowing users to more closely follow specific topics and/or people. This technology has been around for over a year; what's new is the analytics piece. In addition to being able to see all of the events as they happen, the activity stream also provides sentiment analysis for each event and a chart displaying the amount of volume associated with chosen keywords. The activity stream is purely customizable, allowing users to define keywords and people that they want to follow, thus the analytics are also customized to a user's chosen interests.
This collection of research-based tools assist community leaders in better understanding their communities, diagnosing issues, and communicating with groups within the community. Additionally, the tool provides crowd-sourced recommendations for taking actions based on the community data provided. The suite of tools is still a work in progress, but the hope is that it will feed into the metrics strategy for Connections 4.
This demo brilliantly demonstrates the point that "social" data can be mined even from applications that weren't designed to be inherently social. It makes sense once you think about it -- even the most boring of tools contains information about business processes and social relationships. The idea, then is to parse out those social insights and then feed them into tools that are inherently social (like Connections) in order to "kick start" collaboration. More about this demo.
Anna Dreyzin 110000P98J email@example.com | | Tags:  lotusphere collaboration blueiq ls12 | 0 Comments | 1,229 Visits
One of my most inspiring and memorable sessions at Lotusphere for me is from Dr. Burns and the work that IBM and Children's Hospital Boston are working on together. They are creating a one of a kind network for pediatric doctors to be able to share and learn information, through simulations, digital communication channels, global networking, and sharing best practices, as well as having the ability to ask each other medical questions. In the future, there are also plans to integrate Watson into this new medical education system. I believe this system will be so helpful and will save many lives across the globe.
Hear Dr. Burns sharing his story:
Joshua Scribner 110000MGDX firstname.lastname@example.org | | Tags:  ls12 networking value lotusphere engaging support ambassadors | 2 Comments | 2,000 Visits
The industry gets it. It's not about social software, it's about business value. It's not about installing social software, it's about getting people to use it; walking with them as they find the reasons to use it.
Countless times on stage I heard the adoption story retold. Clients that BlueIQ had counseled were describing their adoption program, and it was very satisfying to see much of our methodology was working to get their users on-board and discovering value. Down on the exhibitor floor were consulting companies pitching adoption services, development shops pushing the "gamification" of adoption (complete with badges and scoreboards to track usage), and pictures of lots of happy users on social systems. That's great! It only took four Lotusphere's, but finally the focus is on the employee and not the software.
The downside is that these displays of adoption wer rooted in the first stage measurement: showing the wrong numbers. How many files shared, how many blog responses, how many people in a network. Gather those numbers, but gather success stories too. Ask for stories with dollar-amounts attached, clients won, and at-risk projects salvaged. Look for examples of Analytics that can be done on the masses of aggregate content. This year, and next year, you'll probably only be asked for the numbers. But they will wear thin very quickly if you cannot demonstrate value. By building a solid accounting of successes, you can demonstrate year-over-year value and improvement when it isn't sufficient to just have everyone on the system.
There were three other things I learned at Lotusphere:
One is that it is critical to reach out to your network. To take advantage of every opportunity to re-affirm your connections to important contacts and grow your network to include emerging stars. Know who they are, and ask that they take a moment to learn about you. Ask for nothing but the opportunity to share with them. Provide them with organizational awareness, and offer feedback and insight when they share. This is the first step to engaging.
Two, that our moniker "BlueIQ" is recognized internally and externally as a model methodology for enterprise adoption of social software. Though our core team never took the stage, our program was regularly cited in case studies of how to do adoption, our BlueIQ Ambassador community was used as an example of good community growth and as a key part of an adoption program, and we were studied by research teams to see the results of adoption. Meanwhile, I learned why we were at Lotusphere (beyond meeting clients) – we supported our Ambassadors. The IBM volunteers who work to bring social software to their peers were on stage in force, and we were there in the audience to support them, retweet them, and help them network at our Ambassador & Client lunches.
And thirdly, that the point of Social Business is not how loudly you can squawk, but about how you engage. Communities are not one-way communication channels, and twitter is not a marketing soap-box. Our team is looking forward to a 2012 where we focus on helping IBMers do just that – engage externally, and in doing so bring our most potent asset – the IBMer – to the fore in delivering value to our clients.
Cutting through BigBlue Tape: Using Collective Passion to Scissor Bureacuracy at IBM - The BlueIQ Story
Luis Suarez 270001WBU5 email@example.com | | Tags:  blueiq-story enablement lotusphere ibm blueiq-ambassadors social-business adoption social-networking blueiq social-technologies social-computing stories nominations social-enterprise | 2 Comments | 2,313 Visits
One of the many things that you realise about, while you are on vacation, and something that over the course of the years you tend to come to terms with is the fact that, while you are away, life goes on, work goes on; with or without you. And that's just fine! That's how things go by and probably very little left for us to do on that matter anyway. So, as I am ramping up the last few hours of my holidays, yesterday afternoon I found out, through my colleagues, that, after a long while, our IBM Social Software Internal Adoption Program is now ready to transcend the firewall and go external. And, as such, a couple of days back we have now launched an external blog, called BlueIQ at IBM where, from now onwards, my team, along with myself, will be blogging every so often about IBM's own adoption of social networking tools, as well as our full transformation, over the course of the years, on becoming a fully Integrated Social Enterprise. Yes!, folks, BlueIQ, finally, goes external!
And as you may have noticed already, a couple of my colleagues (Including our boss) have already been blogging away earlier on this week setting up the stage of the kind of articles you can expect to read, and engage with, hopefully, in our team blog. The vast majority of the topics that we will cover will describe how BlueIQ works, what we do to help accelerate IBM's own adoption of social technologies, both inside and outside of the firewall, and at the same time you will also find interesting and relevant articles around topics like The Social Enterprise, Social Business, Social Networking, Adoption, Collaboration, Knowledge Sharing, Communities and Community Building, etc. etc. Pretty much along the lines of the kinds of articles I have been sharing myself on my own personal Internet blog as well over the course of time.
The thing is that it's not the first time that BlueIQ goes out there to the general public. In the past, there have been a good number of resources made available from our team on what we currently do at IBM, whether it's our public wiki site available here, or the free whitepaper that both Jeanne Murray and Rawn Shah co-published a few months back and which covers our entire methodology on our social software adoption program (What's worked, what hasn't, lessons learned, program activities, metrics, etc. etc.), or the several presentations we have done at various conference events where we have been telling the BlueIQ Story.
However, this is the first time that we are working our way through our first public Internet team blog, where we are surely hoping to keep sharing further stories, experiences, know-how, lessons learned, hints and tips, and whatever other anecdotal evidence on what's worked for us with our own social software adoption program and what's happening in this very same space out there for other businesses. However, since this is also my first entry over here I thought I would point you folks to perhaps the most comprehensive BlueIQ Story we have got out there at the moment and which would certainly help serve as a good Introduction of who we are and what we are working on...
Yesterday, Rawn Shah, who, by the way, has now moved into another role within IBM as a Social Business Strategist, but you know how it goes, once a BlueIQer, always a BlueIQer :) tweeted about something that is pretty exciting for all of us at BlueIQ:
Indeed, over at "Cutting through BigBlue Tape: Using Collective Passion to Scissor Bureacuracy at IBM", you will be able to see how our very own "BlueIQ at IBM" program is now one of the finalists on the "Beyond Bureaucracy Challenge" that Gary Hamel is sponsoring. And to say that we are incredibly eager and over-excited about the great news of even just being the final round would probably fall short pretty badly. We don't know, obviously, who the winner will be, but to us all, on the BlueIQ team as well as our army of volunteers, the BlueIQ Ambassadors community of social software evangelists, it's already a huge success and something to be very proud of.
But for you folks out there, you may be wondering what it is all about, right? Well, like I said, on that nomination paper that Rawn submitted, you would probably be able to find one of the most comprehensive and thorough descriptions of how, when, why, and for what purpose BlueIQ came into existence nearly 5 years ago to help fellow IBMers accelerate their own adoption of social technologies, both inside and outside of the firewall.
In a recent article I shared over on my Internet blog, I described a little bit IBM's own journey to become a fully integrated socially enterprise, which would certainly be a rather nice complement to plenty of the historical and anecdotal evidence you would find also on Rawn's piece of how IBM got started living social in the first place. However, what's most interesting about that nomination piece is the various different sections that put together a rather nice picture of the kind of work we do and what triggered us to get started in the first place. So, to give you a taster of what you could find in it, allow me to include over here the headings of the various different sections, so you could have a look and read further on about them:
Like I said, a rather extensive and pretty comprehensive resource, no doubt, that will surely give you all a pretty good base of what BlueIQ at IBM is and perhaps get also some other ideas you folks may want to give a try for your own internal or external adoption programs, and which we would all be more than happy to help out where we possibly can. Don't forget to check out the extensive list of Helpful Materials as well, where you can find plenty more details about our overall program.
From here onwards, I would just personally want to thank Rawn very much for the wonderful piece of work done on that nomination piece and for making it into the finalists and I do wish him, and us, I suppose ;-) lots of good luck with it, knowing that we are already feeling winners just being on that final round, after checking out some of the amazing initiatives other people have been working on. Exciting times to be working on the Social Business space, for sure, and even more exciting when next week our entire team will be in Orlando, Florida, attending this year's IBM Lotusphere 2012 event, where we hope to see all of you, face to face, to keep the conversations going about the Social Enterprise and its / our / your own adoption of social technologies.
Oh, and don't forget we will be posting several articles per week in this blog with the whole purpose of keeping the dialogue going, before, during and after the event, because as Rawn mentioned, "there is no "finish""
And if you would want to meet us up while at Lotusphere next week, to talk about adoption, enablement and share / exchange some further experiences around social technologies, here you have got some contact details from yours truly on where you can find me online, and, with me, the rest of the team as well ... :-D
Welcome everyone to BlueIQ at IBM! Glad you could join us on this exciting journey!
Joshua Scribner 110000MGDX firstname.lastname@example.org | | Tags:  ls12 ls2012 blueiq blog lotusphere joshscribner ambassadors introduction | 0 Comments | 1,751 Visits
My goal as a social computing advocate has been to help IBM teams tap into collective power, and for the past three years on the IBM BlueIQ team, I've been able to do what I always did best: give people exactly what they needed. Whatever it took to get them online, be it enablement materials targeted to their tasks, browser plugin packages to on-board them faster, simplified interfaces, badges or video contests to motivate them, or a social calendar so they could migrate their event-heavy newsletters, I'd cook it up.
Listening to our users turned out to be one of the most important things we could do for adoption – hear their pain, listen to their fears, and respond with solutions. From the very beginning, we built a community of Ambassadors – early adopters representative of our broader audience who would share those pains and fears, and suggest answers. We gathered up their input, polished their ideas into solutions, and sent them out into the IBM community to share it. We had their buy-in because the problems we were solving were their problems; they were invested in the solutions and willed them to work. Your technology doesn't need to be perfect, rather, an enterprise bent on adopting new tools requires a culture open to building processes, education, and technical glue that will address employees' pains and fears.
I've been talking a bit about these solutions on my blog, but next week it's show time – Lotusphere 2012 is here and BlueIQ is gearing up for it. We'll be sharing with IBM's clients (and anyone else who's interested) how we approached social software adoption, lessons learned, and the business case for social tools, in case your leaders still needs convincing. Personally, I expect to spend plenty of time in the Innovation room talking with my friends from Research about social calendars.
We're also there to support our BlueIQ Ambassadors: Kathy Mandelstein is speaking at 3:30 on Monday on the Best Practices track and Chris Pepin is speaking at 11am on Monday on "The New Workplace: Unleashing The Power Of Enterprise Mobility." During the lunches, we help our Ambassadors network, we give their clients pro-bono advice, and we do everything we can to return the favor for their hard work advocating our goals.
I hope you'll find us at Lotusphere, you can either comment here or contact us directly if you'd like to meet up.