So why did the BlueIQ team
decide on a team blog rather than an individual blog for every team member?
To be completely honest, we are struggling with the same realities that all of you have to deal with:
- Wanting to have an external presence - both for sharing what we know but also to lead the way
- Needing to prioritize (external) social engagement in light of other pressing business needs
Once we decided that we wanted to have an external blog we realized that there was pressure to post at least once a week (better twice every week) to make any blog a worthwhile destination. At the same time some of our team members feel they don't have enough to say to warrant a twice weekly blog post on a personal blog.
Therefore we decided to create this blog as a team blog. This way we can manage an editorial calendar - and when necessary every single one of us can post additional blog posts making the blog even more valuable.
You'll also see that we are running a very flat team - for example I own the Social Business Adoption mission at IBM - yet this is only the third post on the blog. A lot of other teams would have insisted on the leader to kick off the blog. Here we feel that all of our opinions are equally valuable and whoever has something valuable to add should do so.
What kind of content will be be posting about here? Basically everything that has to do with Social Business adoption both inside and outside of an enterprise - obviously from a point of view that reflects what IBM does in this space.
As Josh mentioned
the BlueIQ team will be attending Lotusphere 2012
in Orlando next week - if you would like to get in touch with us please comment on any of our blog posts - we'd love to meet you!
Any time we attend industry events we'll post our impressions here on this blog, too. So you'll see probably quite a few blog posts during and after Lotusphere 2012
I just agreed to present a keynote at the Organization Science Winter Conference
in Steamboat Springs, CO on February 9th. This academic conference focuses on "Formal Organizations Meet Social Networking" and I'll be talking about IBM's journey so far and looking forward. You can of course expect a blog post from me on that event as well.
The team is really looking forward to the conversations on this blog!