Jeanette Fuccella 120000EVWF email@example.com | | Tags:  influencers thought-leader social-networking personas gartner digital social-media | 0 Comments | 1,596 Visits
Organizations are becoming well-aware that they need to get involved and leverage social networking and social media to promote their brand, but determining how to effectively engage can be less clear. One way to approach this task is to deliberately build a diverse social ecosystem -- both in terms of the types of social networking personas included as well the platforms and tools used. In this post I'm going to focus on the types of social networking personas... the next post will discuss platforms and tools.
Social networking personas
In a recent study, Gartner identified four quadrants that comprise "levels of engagement" within a social network: Creators (0-3%), Contributors (3-10%), Opportunists (10-20%), and Lurkers (80+%). At first glance, the chart seems like a moment of stating the obvious ... in fact, these quadrants are probably true for just about any community of individuals, whether online or offline.
It is often the case that the knee-jerk reaction to a chart like this is to focus on moving everyone toward higher levels of engagement and make as many people
"Creators" as possible. But the reality is that not everyone is cut out
to be - or wants to be - a Creator. And, beyond that, if everyone were a Creator, it would be incredibly difficult to wade through the noise to get to the signal Every community of people needs people who just listen. In fact, they need a lot of people
who just listen. And conversely, every community needs a handful of
very noisy and opinionated people.
The great thing about social networks is that they are (or can be) self-selective. So, not every vocal person will necessarily become a Creator. The masses have to want to hear what the Creator has to say. But who the Creators are doesn't have to be left entirely up to chance. They can be selected and coached. But they need to be experts in their subject area, and they need to have a personality (yes, even online ... perhaps especially online). But most of all, they have to want to be Creators.
The tendency is to spend a lot of time and energy on the Creators, and
virtually none on the rest of the ecosystem. But it's just as important
to coach people to be good "fans" (Contributors and Opportunists) for
the Creators. Without the "fans" the Creators have no prominence. And
it takes a LOT of fans... a lot of GOOD fans to make Creators out of vocal people.
Jeanette Fuccella 120000EVWF firstname.lastname@example.org | | Tags:  watson customer-satisfaction customer-support social-crm gartner predictions social-networking online-support | 0 Comments | 1,699 Visits
Gartner recently released a report in which they predict a large disruption of brand loyalty among customers due to increasing trends in Social CRM - in particular, with regard to online customer support. Apparently customers become dissatisfied with a brand when a company provides a plenitude of answers that don't come close to addressing the question while simultaneously hiding any ability to reach an actual *thinking* human being. According to the report, companies have found that they can save anywhere from 10-50% on support costs by leveraging Social CRM - but are they doing so at the risk of brand retention?
We all know by now that the old adage "if you build it, they will come" just isn't true when it comes to social networking, and Social CRM is no different. Nor is the solution to merely build better bots (though, certainly there is huge opportunity for improvement in this regard - as demonstrated by Watson). As we have learned repeatedly in the social networking world, the success of any "social" solution is depending on having the right people and the right tools in place. These requirements become heightened with regard to providing social customer support solutions to customers -- Gartner's prediction is that by 2014 70% of organizations will experience decreased customer satisfaction resulting from their shift to community-based customer support.
What specifically needs to be focused on with regard to People and Tools within online customer support communities? Here's a start...
The cultural conversion toward open collaboration and social networking - even among a community of motivated individuals - can be a slow and arduous process. How much more true is this for the broad range of customers? In the shift toward online customer service communities, expectations for customer service must still be met - and meeting them will require being extremely intentional about the people and tools involved in this shift.
Joshua Scribner 110000MGDX email@example.com | | Tags:  socialmediaweek size complexity smw connectedness | 0 Comments | 857 Visits
panel with Dave Gray, Ming Kwan, and John Stepper. We had an interesting conversation, including organizing workers in pods, connecting to reduce organizational complexity, and successful adoption practices. I want to share my comments from earlier today:
IBM is a corporation of 440,000 that bears a lot of resemblance to a city. We have citizens -- employees -- with different backgrounds, philosophies, and behaviors. Those employees tend to group themselves into neighborhoods – hierarchical business units, geographies, and timezones. Are you an IBM Researcher, or a Software developer? These types of neighborhoods at IBM once felt like impenetrable silos, especially when you needed to find a particular skill or resource or process. While you know who bakes the best cupcake in your neighborhood, you may not know who bakes them best in Woodside.
I decided not to wander the streets of Woodside calling for a cupcake, and instead asked my IBM network – who bakes well in Woodside? I asked it on my profile Wall, and they gave me a couple of suggestions. They also introduced me to a community of people who liked talking about cupcakes – a [forum of foodies]. What is that, inside a company? Unstructured collaborative interactions, defined by your employees, organized in a way that they find meaningful, and indexed so that content is discoverable. This is what Connections looks like inside the city of IBM. Last month across our 33,000 active communities there were 217,000 users.
Back to the bakery hunt. Many of you turn to [Social Review websites]. That's more like what our content management system has become: well defined content, augmented by semi-anonymous voices, organized both through formal systems and informal folksonomies and social bookmarking. Our Content Management sits in parallel with our Connections spaces, overlapping at the borders, but offering the duality of structure and fluidity.
How did we get here? For those who haven't heard, IBM's all about delivering value, rather than tools. But that's not just a marketing pitch, it's part of our DNA, it's how we do everything now. When our intranet, w3, was born, it was our Communicators that drove it. And when our intranet's Web2.0 evolution happened, again, it was Communications leading the charge. Why? Because it is about value to the people. More than just rolling out streets and building bakeries, it's also about building community & culture. In a giant, global enterprise it’s how we make our size work for us; it's how we simplify the complexity.
Dave Gray blogged the other day about train lines; leaders governing through common processes, encouraging people to take broad highways and avenues, rather than less efficient but more flexible side-streets and self-hewn pathways. So I'd like to tell a humbling story about what happened to me last week.
Recently I created a small application to act as an internal social calendar for IBM. It's grown a bit, and it had become time to validate the business case for broader deployment. So I blogged. I asked users to tell me about the value of this social tool. In the past week, 220 IBMers have replied with their stories, they essentially wrote the business case for me (and made me feel very appreciated). Yes, this is an example of the power of the community; but it also demonstrates that by providing collaborative tools and encouraging a culture where people are allowed the audacity to hew new pathways when needed -- IBM enabled me to find a path to value.
Beneath the surface, all cities – and organizations – run very similarly: employees communicating, collaborating, following processes and delivering to clients. But Smarter Work, like Smarter Cities, is about empowering employees to do their jobs more effectively – better connected to the neighborhoods, knowledge, and people that they need, and able to optimize their own processes. That's what it takes to to connect a giant city like IBM -- what it takes for employees to work across silos, unencumbered by their differences, and empowered by the opportunities that different perspectives and a broader group of experts brings to each engagement. What I'm hoping you take away from this is that our companies look a lot like your companies. And that if WE can change our culture to embrace connectedness as a step toward optimization, so can you.
Wolfgang Kulhanek 0100002R6H wolfgang_6-Decdummyemail@gmail.com | | Tags:  oswc keynote owsc12 conference blueiq | 0 Comments | 1,659 Visits
I had the pleasure of being invited to speak at the opening session of the Organization Science Winter Conference (OSWC) in Steamboat Springs, Colorado. The topic of this year's conference was "Formal Organizations meet Social Networking" and I was approached to present about the BlueIQ program at IBM. Since this conference is an academic conference I had to tailor my talk a little bit and included some data from our adoption efforts as well as lots of stories about our adoption progress.
The attendees of this conference are exclusively Academics and were some of the most engaged audience I have ever encountered. So far I must have talked to half of the attendees directly with a few more expressing an interest for a conversation later today or tomorrow. For a speaker that is really the best feedback that one can with for.
One other observation during the conference was that most of the attendees were quite well equipped with modern computing equipment (MacBook Airs, iPads, iPhones, Laptops, etc) but only two attendees were using Social Media (Twitter) during the conference as far as I could tell. I did notice a lot of attendees taking rather detailed notes though during subsequent presentations.
So back to my presentation. Tony O'Driscoll kicked off the opening session and shortly after I was on the stage to present. What was supposed to be a 30 minute presentation followed by 30 minutes Q&A and 45 minutes of open discussion turned into about a 2 hour session! After a somewhat slow start the audience started asking a lot of questions. Terri Griffith was kind enough to moderate the Q&A session - and had a few challenging questions herself.
The interesting thing for me was that I actually heard a few questions that I have never heard before from Customers or other IBMers. It seems that this Academic group was thinking about this topic a little bit differently - and this really challenged me in a good way.
One of my favorite questions of the night was in response to me telling a story on how we use Ideation Blogs in IBM to bubble up ideas through public voting. Everybody is free to submit an idea and everybody can vote on the ideas that they think are good. We then pick the top few ideas and see what we can do to implement the suggestions.
Now the question was if I was confident that the BEST ideas would always win. The suggestion was that sometimes the most popular ideas would win rather than the best idea. I have to admit that I hadn't thought about this since so far we have been relying on the "Wisdom of the Crowds" - but it can't be denied that occasionally the crowd may miss a gem.
Anna Dreyzin 110000P98J firstname.lastname@example.org | | Tags:  socialbiz behavior etiquette | 0 Comments | 1,017 Visits
I wanted to share with you this fantastic white paper created by my colleagues on Social Business behavior and etiquette: Here's the link =
Jacques Pavlenyi: market segment manager, IBM Coll
John Rooney: program lead, Innovation and Collaboration, IBM CIO Software Integration Team. Twitter: @roonoid
Melissa Sader: IBM Executive & Workforce Comm
Rawn Shah: social business strategist. Twitter: @rawn
One of my takeaways is all about including and acknowledging others. I always wondered, when you tweet, or when someone mentions your blog or presentation, do you tweet back a thank you?
I think with social tools, it is easier to reference people online and acknowledge them. This shows that you have read what they said, so a quick mention is always good practice. Also, if you see another
blog on the same topic, instead of re-inventing the wheel, reference that blog and build your thoughts and ideas leveraging and giving credit to the person who created it.
This white paper makes you think about how social tools can change our behavior online in the workplace, how we interact with customers and how we build our own reputation.
Hope you enjoy the read!
Jeanette Fuccella 120000EVWF email@example.com | | Tags:  social-analytics community-insights innovation lotusphere activity-streams data-analytics innovation-lab | 1 Comments | 1,513 Visits
The Innovation Lab at Lotusphere is always a highlight for me, and once again it did not disappoint. In total, 15 researchers provided demonstrations of technologies and applications that they have been working on to solve real problems and meet real customer needs. Below are summaries of just a few of the technologies demo'd at the Innovation Lab; more information can be found at the IBM Research Center for Social Business web site.
Activity Stream Analytics
Activity Streams provide a customizable summary of all the events in an individual's Connections network, allowing users to more closely follow specific topics and/or people. This technology has been around for over a year; what's new is the analytics piece. In addition to being able to see all of the events as they happen, the activity stream also provides sentiment analysis for each event and a chart displaying the amount of volume associated with chosen keywords. The activity stream is purely customizable, allowing users to define keywords and people that they want to follow, thus the analytics are also customized to a user's chosen interests.
This collection of research-based tools assist community leaders in better understanding their communities, diagnosing issues, and communicating with groups within the community. Additionally, the tool provides crowd-sourced recommendations for taking actions based on the community data provided. The suite of tools is still a work in progress, but the hope is that it will feed into the metrics strategy for Connections 4.
This demo brilliantly demonstrates the point that "social" data can be mined even from applications that weren't designed to be inherently social. It makes sense once you think about it -- even the most boring of tools contains information about business processes and social relationships. The idea, then is to parse out those social insights and then feed them into tools that are inherently social (like Connections) in order to "kick start" collaboration. More about this demo.
Anna Dreyzin 110000P98J firstname.lastname@example.org | | Tags:  lotusphere collaboration blueiq ls12 | 0 Comments | 964 Visits
One of my most inspiring and memorable sessions at Lotusphere for me is from Dr. Burns and the work that IBM and Children's Hospital Boston are working on together. They are creating a one of a kind network for pediatric doctors to be able to share and learn information, through simulations, digital communication channels, global networking, and sharing best practices, as well as having the ability to ask each other medical questions. In the future, there are also plans to integrate Watson into this new medical education system. I believe this system will be so helpful and will save many lives across the globe.
Hear Dr. Burns sharing his story:
Joshua Scribner 110000MGDX email@example.com | | Tags:  ls12 networking value lotusphere engaging support ambassadors | 2 Comments | 1,587 Visits
The industry gets it. It's not about social software, it's about business value. It's not about installing social software, it's about getting people to use it; walking with them as they find the reasons to use it.
Countless times on stage I heard the adoption story retold. Clients that BlueIQ had counseled were describing their adoption program, and it was very satisfying to see much of our methodology was working to get their users on-board and discovering value. Down on the exhibitor floor were consulting companies pitching adoption services, development shops pushing the "gamification" of adoption (complete with badges and scoreboards to track usage), and pictures of lots of happy users on social systems. That's great! It only took four Lotusphere's, but finally the focus is on the employee and not the software.
The downside is that these displays of adoption wer rooted in the first stage measurement: showing the wrong numbers. How many files shared, how many blog responses, how many people in a network. Gather those numbers, but gather success stories too. Ask for stories with dollar-amounts attached, clients won, and at-risk projects salvaged. Look for examples of Analytics that can be done on the masses of aggregate content. This year, and next year, you'll probably only be asked for the numbers. But they will wear thin very quickly if you cannot demonstrate value. By building a solid accounting of successes, you can demonstrate year-over-year value and improvement when it isn't sufficient to just have everyone on the system.
There were three other things I learned at Lotusphere:
One is that it is critical to reach out to your network. To take advantage of every opportunity to re-affirm your connections to important contacts and grow your network to include emerging stars. Know who they are, and ask that they take a moment to learn about you. Ask for nothing but the opportunity to share with them. Provide them with organizational awareness, and offer feedback and insight when they share. This is the first step to engaging.
Two, that our moniker "BlueIQ" is recognized internally and externally as a model methodology for enterprise adoption of social software. Though our core team never took the stage, our program was regularly cited in case studies of how to do adoption, our BlueIQ Ambassador community was used as an example of good community growth and as a key part of an adoption program, and we were studied by research teams to see the results of adoption. Meanwhile, I learned why we were at Lotusphere (beyond meeting clients) – we supported our Ambassadors. The IBM volunteers who work to bring social software to their peers were on stage in force, and we were there in the audience to support them, retweet them, and help them network at our Ambassador & Client lunches.
And thirdly, that the point of Social Business is not how loudly you can squawk, but about how you engage. Communities are not one-way communication channels, and twitter is not a marketing soap-box. Our team is looking forward to a 2012 where we focus on helping IBMers do just that – engage externally, and in doing so bring our most potent asset – the IBMer – to the fore in delivering value to our clients.
Cutting through BigBlue Tape: Using Collective Passion to Scissor Bureacuracy at IBM - The BlueIQ Story
Luis Suarez 270001WBU5 firstname.lastname@example.org | | Tags:  blueiq-story enablement lotusphere ibm blueiq-ambassadors social-business adoption social-networking blueiq social-technologies social-computing stories nominations social-enterprise | 2 Comments | 1,498 Visits
One of the many things that you realise about, while you are on vacation, and something that over the course of the years you tend to come to terms with is the fact that, while you are away, life goes on, work goes on; with or without you. And that's just fine! That's how things go by and probably very little left for us to do on that matter anyway. So, as I am ramping up the last few hours of my holidays, yesterday afternoon I found out, through my colleagues, that, after a long while, our IBM Social Software Internal Adoption Program is now ready to transcend the firewall and go external. And, as such, a couple of days back we have now launched an external blog, called BlueIQ at IBM where, from now onwards, my team, along with myself, will be blogging every so often about IBM's own adoption of social networking tools, as well as our full transformation, over the course of the years, on becoming a fully Integrated Social Enterprise. Yes!, folks, BlueIQ, finally, goes external!
And as you may have noticed already, a couple of my colleagues (Including our boss) have already been blogging away earlier on this week setting up the stage of the kind of articles you can expect to read, and engage with, hopefully, in our team blog. The vast majority of the topics that we will cover will describe how BlueIQ works, what we do to help accelerate IBM's own adoption of social technologies, both inside and outside of the firewall, and at the same time you will also find interesting and relevant articles around topics like The Social Enterprise, Social Business, Social Networking, Adoption, Collaboration, Knowledge Sharing, Communities and Community Building, etc. etc. Pretty much along the lines of the kinds of articles I have been sharing myself on my own personal Internet blog as well over the course of time.
The thing is that it's not the first time that BlueIQ goes out there to the general public. In the past, there have been a good number of resources made available from our team on what we currently do at IBM, whether it's our public wiki site available here, or the free whitepaper that both Jeanne Murray and Rawn Shah co-published a few months back and which covers our entire methodology on our social software adoption program (What's worked, what hasn't, lessons learned, program activities, metrics, etc. etc.), or the several presentations we have done at various conference events where we have been telling the BlueIQ Story.
However, this is the first time that we are working our way through our first public Internet team blog, where we are surely hoping to keep sharing further stories, experiences, know-how, lessons learned, hints and tips, and whatever other anecdotal evidence on what's worked for us with our own social software adoption program and what's happening in this very same space out there for other businesses. However, since this is also my first entry over here I thought I would point you folks to perhaps the most comprehensive BlueIQ Story we have got out there at the moment and which would certainly help serve as a good Introduction of who we are and what we are working on...
Yesterday, Rawn Shah, who, by the way, has now moved into another role within IBM as a Social Business Strategist, but you know how it goes, once a BlueIQer, always a BlueIQer :) tweeted about something that is pretty exciting for all of us at BlueIQ:
Indeed, over at "Cutting through BigBlue Tape: Using Collective Passion to Scissor Bureacuracy at IBM", you will be able to see how our very own "BlueIQ at IBM" program is now one of the finalists on the "Beyond Bureaucracy Challenge" that Gary Hamel is sponsoring. And to say that we are incredibly eager and over-excited about the great news of even just being the final round would probably fall short pretty badly. We don't know, obviously, who the winner will be, but to us all, on the BlueIQ team as well as our army of volunteers, the BlueIQ Ambassadors community of social software evangelists, it's already a huge success and something to be very proud of.
But for you folks out there, you may be wondering what it is all about, right? Well, like I said, on that nomination paper that Rawn submitted, you would probably be able to find one of the most comprehensive and thorough descriptions of how, when, why, and for what purpose BlueIQ came into existence nearly 5 years ago to help fellow IBMers accelerate their own adoption of social technologies, both inside and outside of the firewall.
In a recent article I shared over on my Internet blog, I described a little bit IBM's own journey to become a fully integrated socially enterprise, which would certainly be a rather nice complement to plenty of the historical and anecdotal evidence you would find also on Rawn's piece of how IBM got started living social in the first place. However, what's most interesting about that nomination piece is the various different sections that put together a rather nice picture of the kind of work we do and what triggered us to get started in the first place. So, to give you a taster of what you could find in it, allow me to include over here the headings of the various different sections, so you could have a look and read further on about them:
Like I said, a rather extensive and pretty comprehensive resource, no doubt, that will surely give you all a pretty good base of what BlueIQ at IBM is and perhaps get also some other ideas you folks may want to give a try for your own internal or external adoption programs, and which we would all be more than happy to help out where we possibly can. Don't forget to check out the extensive list of Helpful Materials as well, where you can find plenty more details about our overall program.
From here onwards, I would just personally want to thank Rawn very much for the wonderful piece of work done on that nomination piece and for making it into the finalists and I do wish him, and us, I suppose ;-) lots of good luck with it, knowing that we are already feeling winners just being on that final round, after checking out some of the amazing initiatives other people have been working on. Exciting times to be working on the Social Business space, for sure, and even more exciting when next week our entire team will be in Orlando, Florida, attending this year's IBM Lotusphere 2012 event, where we hope to see all of you, face to face, to keep the conversations going about the Social Enterprise and its / our / your own adoption of social technologies.
Oh, and don't forget we will be posting several articles per week in this blog with the whole purpose of keeping the dialogue going, before, during and after the event, because as Rawn mentioned, "there is no "finish""
And if you would want to meet us up while at Lotusphere next week, to talk about adoption, enablement and share / exchange some further experiences around social technologies, here you have got some contact details from yours truly on where you can find me online, and, with me, the rest of the team as well ... :-D
Welcome everyone to BlueIQ at IBM! Glad you could join us on this exciting journey!
Wolfgang Kulhanek 0100002R6H wolfgang_6-Decdummyemail@gmail.com | | Tags:  blueiq blog team-blog | 1 Comments | 1,331 Visits
BlueIQ team decide on a team blog rather than an individual blog for every team member?
To be completely honest, we are struggling with the same realities that all of you have to deal with:
Therefore we decided to create this blog as a team blog. This way we can manage an editorial calendar - and when necessary every single one of us can post additional blog posts making the blog even more valuable.
You'll also see that we are running a very flat team - for example I own the Social Business Adoption mission at IBM - yet this is only the third post on the blog. A lot of other teams would have insisted on the leader to kick off the blog. Here we feel that all of our opinions are equally valuable and whoever has something valuable to add should do so.
What kind of content will be be posting about here? Basically everything that has to do with Social Business adoption both inside and outside of an enterprise - obviously from a point of view that reflects what IBM does in this space.
As Josh mentioned the BlueIQ team will be attending Lotusphere 2012 in Orlando next week - if you would like to get in touch with us please comment on any of our blog posts - we'd love to meet you!
Any time we attend industry events we'll post our impressions here on this blog, too. So you'll see probably quite a few blog posts during and after Lotusphere 2012.
I just agreed to present a keynote at the Organization Science Winter Conference in Steamboat Springs, CO on February 9th. This academic conference focuses on "Formal Organizations Meet Social Networking" and I'll be talking about IBM's journey so far and looking forward. You can of course expect a blog post from me on that event as well.
The team is really looking forward to the conversations on this blog!
Joshua Scribner 110000MGDX email@example.com | | Tags:  ls12 ls2012 blueiq blog lotusphere joshscribner ambassadors introduction | 0 Comments | 1,175 Visits
My goal as a social computing advocate has been to help IBM teams tap into collective power, and for the past three years on the IBM BlueIQ team, I've been able to do what I always did best: give people exactly what they needed. Whatever it took to get them online, be it enablement materials targeted to their tasks, browser plugin packages to on-board them faster, simplified interfaces, badges or video contests to motivate them, or a social calendar so they could migrate their event-heavy newsletters, I'd cook it up.
Listening to our users turned out to be one of the most important things we could do for adoption – hear their pain, listen to their fears, and respond with solutions. From the very beginning, we built a community of Ambassadors – early adopters representative of our broader audience who would share those pains and fears, and suggest answers. We gathered up their input, polished their ideas into solutions, and sent them out into the IBM community to share it. We had their buy-in because the problems we were solving were their problems; they were invested in the solutions and willed them to work. Your technology doesn't need to be perfect, rather, an enterprise bent on adopting new tools requires a culture open to building processes, education, and technical glue that will address employees' pains and fears.
I've been talking a bit about these solutions on my blog, but next week it's show time – Lotusphere 2012 is here and BlueIQ is gearing up for it. We'll be sharing with IBM's clients (and anyone else who's interested) how we approached social software adoption, lessons learned, and the business case for social tools, in case your leaders still needs convincing. Personally, I expect to spend plenty of time in the Innovation room talking with my friends from Research about social calendars.
We're also there to support our BlueIQ Ambassadors: Kathy Mandelstein is speaking at 3:30 on Monday on the Best Practices track and Chris Pepin is speaking at 11am on Monday on "The New Workplace: Unleashing The Power Of Enterprise Mobility." During the lunches, we help our Ambassadors network, we give their clients pro-bono advice, and we do everything we can to return the favor for their hard work advocating our goals.
I hope you'll find us at Lotusphere, you can either comment here or contact us directly if you'd like to meet up.
Jeanne Murray 1000009AND firstname.lastname@example.org | | Tags:  blueiq social whatis socbiz business global | 1 Comments | 2,230 Visits
program to help IBMers adopt social business, a passion for thousands of IBMers who want to help their peers collaborate more successfully, and a vision for achieving better business results by connecting people across the globe. Welcome to our BlueIQ team blog, where we'll share our practical experience in enablement, community development, and program management for social business adoption. Each week our core team members will share insights and results, including successes as well as failures. This first blog entry lays out the business reasons for the BlueIQ program.
Changes in business structure and employee capability have impacted how IBMers do their jobs. Over 400,000 IBMers collaborate across business units to focus on solutions and services. We're conducting much of our business online to work with colleagues across geographies and timezones. Our focus on growth markets has us building new relationships across cultures. And after more than 100 acquisitions over the past 10 years, many of our employees are relatively new to IBM. We're finding new ways to build trust and share knowledge across the globe.
Changes in technology, especially social technologies inside and outside the company, give employees new means by which to collaborate, build reputations, and drive business. IBM employees have been collaborating for many years using internet systems and email. In particular, people in technical, product development and research roles have been on the leading edge of emerging innovations. As more employees have started to adopt social technologies, create social cultures, and gain benefits from social business, our challenge became:
How do we propagate social collaboration throughout the business, so that all employees gain the skills and knowledge they need, form the relationships that will benefit themselves and clients, and respond with accuracy and speed? The early adopters were on board, but what about the rest of the company? How do we drive social business adoption so all employees participate, and benefit?
The BlueIQ program enables employees with skills, supports them with communities of peers, and demonstrates examples of business results. We'll share our experiences in this blog and we welcome your comments and questions. Please use the following resources for more information: