You know social business is a big deal when...
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  #ibmsocialbiz ibmsoftware social-business ibmsocialbiz
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Oh, I don't know, when you're too busy doing it to write about it?
There's lots happening on the IBM Software front and a lot of great work, too, so I'll be brief:
Social Business: Boon or Boondoggle?
September 19 - 23 is Social Media Week and to mark it, the fine folks in our Social Business Team are joining in the global conversation. Each day they'll be putting forth provocative statements that explore the rationale, benefits, obstacles and opportunities involved in becoming a social business. They kicked off the week looking at the impact of social business on productivity; today they're looking at adoption. If you're in either Chicago or Los Angeles and browsing USA today on your iPhone lately you may have seen banner ads with headlines like these:
I'd disagree with the first one. I consult my email archive pretty much every day. I'd agree strongly with the second point, but add that it's also true of any technology that upsets the standard way of doing things. As for the third, I'd have to agree as well, and I think it's only going to become more apparent as the technologies, metrics and practices all mature. In the emerging era of social business, I'd argue that every individual is a business. In much the same way that companies poured millions into their search engine optimization efforts to improve their Google rankings, individuals must now do the same to get noticed.
What's your take on all this? You can leave your thoughts on the Social Business Tumblr site and see what others are writing on our Social Business Social Media Aggregator. Before you do, however, I'd also recommend checking out these links as well:
Ok, now you may comment. And comment on the comments. And comment on the comments on the comments. You get the picture.