The Transformative impact of social business
Douglas Heintzman 060000Q98X email@example.com | | Tags:  social_business
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I've been doing research into the real and potential impact of Social Business for a very long time. I have watched, and to some extent, participated in the plotting, the evolution of the Social Business space from a collection of features, to a group of applications, to a suite of applications that understands and leverages not only the discrete value of the tools but also the connections and interrelationships of the content and people entities, to the emergence of social business as a middleware platform with APIs and tool kits allowing for the capabilities to be embedded into the fabric of business processes. It is now becoming clear that not only are business processes being transformed, business culture is being transformed.
It has been especially rewarding to work with customers form all over the world that are seeing large and tangible hard ROI from their social business investments. Many of them are beginning to appreciate the transformative potential of the Social Business era.
Market research has begun to quantify these returns and tell the story of some of the world's leading companies' social business journey. Earlier this summer The McKinsey Global Institute published a large, detailed, well-researched report on the ROI of Social business and its impact in five major industry segments, entitled The Social Economy: Unlocking value and productivity through social technologies.
Just this past week, the IBM Institute for Business Value published a report entitled: The Business of Social Business: What Works and How It's Done which is well worth a read. It makes some very interesting observations, some very cogent arguments, and paints a picture of how businesses will apply social business over the next few years.
While you are visiting www.ibm.com/socialbusiness don't forget to register for Connect 2013 in Orlando in January 27- 31 2013.