The IBM Software Newsletter 2012 Top Ten
Mark Scapicchio 270000CV2J SCAPICCH@US.IBM.COM | | Tags:  mobile system-z social-business db2 collaboration expert-integrated-systems big-data puresystems
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And now, from the home office in Armonk – the Top 10 Most Popular Items in the IBM Software Newsletter for 2012:
10 (TIE): IBM Notes and Domino Social Edition Preview webcast (November) and IBM Mobile Foundation (May). Anticipation for Notes and Domino Social Edition – once called Notes and Domino ‘Next,’ and now available in beta (requires an IBM ID) – has been strong since its announcement at Lotusphere 2012. And mobile – anything mobile – has been a hot all year long: Seven of the top 30 Newsletter items in 2012 were mobile-related.
8: WebSphere Training Courses in mobile format (August). More proof that people want to do more things from their mobile devices. This item also took our Twitter following by storm.
7: IBM PureApplication System (May). The product page includes a great video showing how this expert integrated system – tuned specifically for transactional web and database applications – can be unpacked and set up in just four (4) hours.
6: E-book: Harness the Power of Big Data (December). The sequel to our #1 most popular newsletter item (see below), this free e-book, published by McGraw-Hill, tells how IBM is uniquely positioned to help customer navigate the transformational world of big data.
5: IBM Redbooks publications available in EPUB format (August). IBM Redbooks publications have always been popular with our readers – and now that they’re available in a format for e-readers (including iPad, iPhone, iPod and Nook) they’re going to be more popular still. At last count over 480 titles were available in EPUB format, with new titles being added every week.
4 (and as Casey Kasem used to say, with a bullet): IBM Software for System z for Dummies (November). System z enthusiasts – and ‘enthusiasts’ is the only word for them – make up about 11% of our readership. So when a System z item makes it tour our top 10, let alone our top 4, it’s a big deal. But the impact of this e-book goes way, way beyond our Newsletter audience: so far, in just two holiday-shortened months, IBM Software for System z for Dummies has been downloaded over 94,000 times. Which means that pretty soon, someone you work with is going to ask you if you read it (if someone hasn't asked already).
3: New IBM DB2 10 for Linux, UNIX and Windows (April). No surprise here: IBM DB2 is almost certainly the most popular software title among our readers. The Coca-Cola Bottling Co.’s DB2 testimonial video on that page – also viewable on YouTube – was another extremely popular item with our customers last year.
2: Expert Integrated Systems launch event (April). Thousands attended this online event introducing IBM PureSystems – a new breed of systems that ushered in a new era of computing. Also extremely popular: IBMer Jason McGee’s video tour of the PureSystems family.
And the Number 1 IBM Software Newsletter item in 2012: E-book – Understanding Big Data: Analytics for Enterprise Class Hadoop and Streaming Data (January). This McGraw-Hill e-book foreshadowed big data’s ascent to top-of-mind with IBM Software Newsletter readers. It’s a great way to get up to speed on the topic, and on what IBM is doing to turn open source big data technology into an enterprise-class big data platform.
There you have it. If you subscribe to the IBM Software Newsletter, you probably could have guessed a few of these items. And if you don't, fix that - so you don't have to wait all year for next year's Top 10.
Mark Scapicchio is Editor of the IBM Software Newsletter