The Delicious Consumption of Mobile BI
Timothy Powers 270003F3FN firstname.lastname@example.org | | Tags:  social-analytics baforum decision-making mobile food business-analytics analytics tablet bi cognos10 social-media statistics ipad iod11 ibmsoftware business_analytics spss
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Food trucks are the latest trend in the United States.
They are an easy and affordable way to eat lunch or grab high-end sweets during the week…all from the back of a truck. Forget going to a restaurant; now the food comes to you. You just have to know where to find it.
And even more important for the food truck business…you have to know when and where to find your customers. And parking.
Food trucks, in my mind, represent the epitome of mobile business intelligence (BI).
They’re always on the go managing inventory, identifying the best geographies, tracking weather patterns, following traffic reports, and analyzing their customers, especially on social networks. And, food truck owners need to be fast on their feet (or wheels) when making important business decisions.
And, it’s not just food truck owners, but everyone is constantly on the move these days. The days of downtime are passé. Uninterrupted productivity is the new normal, on any device, especially tablets and iPads.
Mobility reigns supreme. (It was a hot topic at IOD11 this week too, especially with the announcement of IBM Cognos Mobile for the iPad.)
In the mobile world, business and pleasure really do mix. Today, users want everything on one device – from music, books, email, social networking, and now the ability to interact – securely – with the same materials (online and offline) they do while sitting in the office.
Consider these facts:
Simple, Secure & Reliable
In today’s digital world, the appetite for information never stops. Speaking of delicious consumption, let’s get back to the food truck.
Like any organization (especially retail food sales) having a Mobile BI strategy is paramount for its success.
It’s Tuesday morning and the food truck has just departed for its first stop in the city. Using IBM Cognos Mobile, the driver can easily:
Just remember – the next time you get hungry and see a food truck parked in your city, think of the benefits that Mobile BI offers…and how it could enhance your organization’s ability to make better decisions.
For more information on IBM Cognos Mobile: