Social business is a transformation in how business is done
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  ibmsoftware social-business
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The following is a guest post by Kevin Custis, Business Sales & Delivery Executive for Strategy & Transformation and Global Leader Social Business and Mobility Services within IBM Global Business Services.
Most companies approach social business by adopting social media tactics. It’s a start, but it’s not enough. To gain competitive advantage, they must do more than adopt new marketing tools. They must also focus on making a transformational shift in how work is accomplished -- how everyone connected with the organization can be more effectively empowered to take make decisions, take action and innovate. Included in this shift are customers, employees, partners and suppliers.
Companies such as TD Bank and Cemex get it. By embedding social tools into core business functions and capabilities, they can better anticipate client needs, deliver exceptional experiences and make major improvements in organizational efficiency. These leading companies are integrating social into their strategies to drive competitiveness, manage risk and address the overall change management process.
On November 8, 2012, The IBM Institute for Business Value (IBV), in conjunction with the Economist Intelligence Unit, released the results from a survey of over 1,100 executives and 26 in-depth interviews with global businesses across a dozen industries. The survey investigated organizational views of social business. Here's what we found:
Companies understand the value of social business, but do they know how to move forward? IBM provides expertise to help identify where social business can make measurable differences inside their organization and provide trusted guidance and assistance through the transformation process. We'd love to discuss the vast opportunity that social business presents with you -- knowing that biggest struggle may be with preparing for the cultural change.