Software Newsletter Pick of the Week: Next Year’s King of the Brands?
Mark Scapicchio 270000CV2J SCAPICCH@US.IBM.COM |
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Owing to the Thanksgiving holiday, we didn’t have a Pick of the Week last week. But by far the hottest item we tweeted over the past two weeks was an article in the annual AdvertisingAge Marketer of the Year issue: ‘Humans, Not Tech, Define a PC-Free IBM’ – wherein we learn that:
Should IBM and Coke (Coca-Cola – ed.) maintain their brand-value growth rates of the past year this year, IBM is poised to surpass Coke to become No. 1 by next year on the Interbrand chart.
This is not a small deal. Coke has held the Interbrand top spot for 12 years running (and as impressed as it is with IBM, AdAge still gushingly named Coca-Cola its 2011 Marketer of the Year.) You could argue that passing Microsoft – which IBM did in 2008 – amounts to very small, fingerling potatoes by comparison.
Another great tidbit in this article: Watson’s Jeopardy! Challenge (which would be the Software Newsletter Pick of the Year, if we had one) produced 1.3 billion media impressions according to IBM. Makes you wonder if the Pepsi challenge got anywhere near as much attention.