Software Newsletter Pick of the Week: “It’s not just about fun and followers”
Mark Scapicchio 270000CV2J SCAPICCH@US.IBM.COM | | Tags:  marketing social lotusphere media ibm_connect social_business
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With Lotusphere 2012 and Connect 2012 just days away, people are buzzing about social business. One of the most popular items among @IBMSWNewsletter Twitter followers this week was an a video interview with Sandy Carter, IBM VP of Social Business Evangelism, about social business adoption. Sandy explains why companies should care about social business (hint: it’s the results) and how IBM can help companies overcome some of the obstacles to social business adoption. It’s a terrific 5-minute, 15-second introduction to the topic.
IBM Business Partners looking to become social businesses should check out another hot item this week: IBM PartnerWorld's Social Media Marketing Boot Camp, an 8-week step-by-step program to help you use social media in your marketing and sales efforts.
Enjoy the weekend. And watch for the January 2012 issue of the IBM Software Newsletter, which mails January 11. If you’re not a subscriber, you’ll miss it – so subscribe now to make sure you get it!