Social + Commerce = The Equation for an Exceptional Experience
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  ibminterconnect interconnect ibmsoftware
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Gust post by By Matt Collins, Vice President Marketing, IBM Social Business & Collaboration Solutions
In October, we are going to join a dynamic group of business and IT leaders in Singapore for a one-of-a-kind conference: IBM InterConnect 2012. The hottest topics and innovations in our industry will be showcased at IBM InterConnect, including security, cloud, big data, commerce, and of course, social business - to name a few. It's a unique opportunity to sit down with industry experts and discuss the topics that are most relevant in business, meet with clients, and collaborate with business partners.
I can already tell you that much of my attention will be on the topic of creating exceptional experiences by combining social and commerce best practices.It's a game-changer for our clients and their customers. I look at it from two angles:
As a customer, think about how our expectations have grown in the past couple of years. It's really amazing. For starters, we expect businesses to know us as individuals. And not only do we want them to anticipate our needs, but we actually expect businesses to exceed our needs by offering new products and services. Think about the last time you made travel arrangements online -- what may have started out with just an intent to purchase an airline ticket could possibly have turned into a full travel package including air, hotel, car rental, tickets to a local attraction and dinner for two.
As a business, traditional approaches to innovation and customer relationships just don't cut it anymore. Organization need to unlock the innovative potential of their organization with new tools and organizational models. Then they must apply that innovation to creating new and engaging customer relationships that scale and drive brand loyalty. This is what we'll be discussing at InterConnect 2012. We have the solutions our customers need to adapt and capitalize on these trends. We are eager to share how social business and an end-to-end approach to commerce can help companies take advantage of these new dynamics, to further build relationships and drive innovation.
I hope you can join us in Singapore on October 9-11, 2012. In the meantime, you can keep up with the latest information: