Social business runs on big data: Day 2 highlights from IBM Connect
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  social-business ibmsoftware
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Big data played a big role on day 2 of IBM Connect 2013 (#ibmconnect). While much big data discussions focus on machine-generated and sensor-sourced data within the "Internet of Things," big data discussions in a social business context focus on the increasing volumes of interactions among and between people.
As more and more people share more and more things, these interactions create an increasingly complex web of relationships and patterns, both of which can be leveraged into new competitive value.
Provided of course, you have the right social business software and expertise to draw from.
Concrete examples of this came courtesy of three IBM clients from three different industries:
Healthcare Dan Pelino, GM of Global Public Sector for IBM, and Bill Fandrich, the CIO at Blue Cross Blue Shield Massachusetts (BCBS MA) tag teamed, focusing on the watershed event that shaped US healthcare and that will influence 2013. As the model for healthcare shifts from a traditional B-to-B space for health plans to a B-to-C space, it has become increasing important to have a relationship of value with the end-user -- their experience is critical for better care and controlling costs. No other industry has ever faced an immediate possibility of having 32M new customers engage at a single time. BCBS MA is a window to the future for US healthcare changes, and they are engaging the insured proactively using analytics, and providing customers access to important information through an IBM Portal.
Retail Maree Foti, HR Manager - Retention for David Jones, one of Australia's oldest retailers, talked about the importance of activating collaboration within their workforce using Connections. The results have been outstanding, driving fast adoption and sharing within their business. They are seeking 75% update rate and use of their workforce by mid 2013.
Government Jeffrey Rhoda, General Manager of Global Government and Education for IBM, said that although government is looked at as an 'Industry of Industries' -- a collection of industries like Police, Fire, Transportation and Roads -- it's an ideal space to optimize its workforce and improve citizen experiences by becoming more social. This was reinforced by Mike Van Milligen, City Manager of Dubuque, Iowa, who spoke passionately about his city and the value that Social Business and Big Data play in providing an exceptional city experience that provides real cost savings and value to residents.
They also want to assure citizens that their government is intimately involved in improving their daily lives through successful pilots on water, electricity and travel – and branching into deeper work on citizen health.
IBM General Manager for Information Management Bob Picciano wrapped up the session pointing back to how Analytics, Big Data, Cloud and Social are a powerful combined punch that can lead to improved business results across many industries. He also announced the next generation of analytics – IBM Social Media Analytics. This offering allows our clients to apply social media analytics to key business questions – enabling organizations to create a better customer experience, more productive workforce, cost-effective supply chain or reduce risk. Attendees could see a live demo of IBM Social Media Analytics in the Solution Showcase.
Of course, that's not the whole story form Orlando. Follow the links below to round out your reading: