Social Business hat trick: IBM named market leader for 3rd straight year
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  ibmsoftware social-business
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This week, market research firm IDC ranked IBM tops in worldwide market share for enterprise social software. According to IDC's analysis of 2011 revenue, IBM grew faster than its competitors and nearly two times faster than the overall market which grew approximately 40 percent.
That's one pretty sweet three-peat.
According to the press release, IDC expects the enterprise social platforms market to reach $4.5 billion by 2016, representing growth of 43 percent over the next four years. While this demand is on the rise, organizations are still looking for ways to embrace social capabilities to transform virtually every part of their business operations, from marketing to research innovation and human resources, but lack the tools to gain insight into the enormous stream of information and use it in a meaningful way.
"Social software is gaining in momentum in the enterprise," says Michael Fauscette, group vice president for IDC's Software Business Solutions Group. "Companies are seeing significant gain in productivity and increasing value from successfully deployed social software solutions including supporting ad hoc work by bringing people, data, content, and systems together in real time and making more effective critical business decisions by providing the 'right information' in the work context."
The IBM portfolio of social software includes Social Collaboration, Unified Communications and Web Experience. Today, more than 35 percent of Fortune 100 companies have adopted IBM's social software offerings including eight of the top 10 retailers and banks. IBM's social business software and services is unique combining social networking capabilities with analytics to help companies capture information and insights into dialogues from employees and customers and create interactions that translate into real value.
Naturally, we're pretty excited about this news. Here's a sampling of what we've been saying:
"Integrating social technologies into business processes is an important early step in the transformational promise of social business. A social business can use analytics to derive insights from its networks of customers, partners, and employees, and ultimately use those insights to improve business functions. The big winners will be those who can gain real-time intelligence on the data being generated within these communities to be more competitive in their markets. Clients applying analytics to their business processes are improving productivity, driving innovation and speed customer responses saving time and money." ~ Delivering Transformational Social Technologies = Success for our Clients, a blog post by IBM Social Business GM Alistair Rennie
"I see IBM as a social business, because of the way we’ve broken down the barriers of reaching out to the people within the organization, but also how we’re leveraging these same tools externally facing, to interact with our partners and clients." IBM Social Software VP Jeff Schick in conversation with MIT Sloan Management Review.You can also check out our Client Success Stories on our Social Business YouTube channel.