Should CFOs tweet? Business analytics and the social CFO
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  information-insights ibmsoftware social-business
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Earlier this month I presented at an IBM event entitled "The New Landscape: Social Business, Mobile Analytics, Modern Technology." It was a rather intimate affair that saw some 35 CFOs from the greater Toronto area gather at the Gardiner Museum. On the agenda was a four-course meal by top chef Jamie Kennedy, a custom wine pairing by noted wine writer David Lawrason and a discussion about social media and the CFO.
Facebook had just filed for its S1 the day before, so the timing of the event really couldn't have been better. But before the tasting notes and talk of terroir, I had been asked to present on the implications for finance professionals of "going social" and the analytics opportunities such a move would present for their companies if done well. We followed up my talk with a demonstration of IBM Cognos Consumer Insight.
Here are a few highlights, and my presentation as well.