IBM InterConnect 2012 Hot Topic: Transforming IT for Insight and Efficiency with Smarter Storage
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  ibmsoftware ibminterconnect interconnect
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Guest post by Marylena Martinez Rivas, Director, IBM Storage Systems.
Hola mi nombre es Marylena Martinez Rivas… I am the Director of the IBM Storage Systems Go-to-Market team. I am excited to start this blog and share some of the insight behind IBM’s Smarter Storage offerings from inside the world-wide IBM Smarter Storage marketing team.
As you know we live in an information-centric world… information is key to every aspect of our lives. Our children are growing up in a world that is very different from what we experienced just a few years ago. For the past few decades we thought we were well into the information era… now we are realizing this is just the beginning!
At the heart of every single form of communication from the beginning of time is storage… from cave walls to books to complex storage devices… the simple ability to store information for quick retrieval in a secure and cost effective manner is actually so much more complex today than it appears on the surface. Gone are the days when storage was thought of as merely a repository for data. The ability to store, protect, retrieve and analyze storage in an efficient and cost effective manner will make the difference between success and failure for more and more businesses around the world.
To compete, our clients must be able to gain insight from their exponentially growing data repositories. Insight gained from your information is used to better understand your customers, gain market insights, outperform peers, save patient lives, protect, serve and deliver greater customer value as well as gain sustained competitive advantage.
Simply put… to participate in the 21st century… you must get the most value from your data and the most effective way to achieve this is with the right storage infrastructure.
Now for a few fascinating factoids that I often cite! :)
According to IDC, in 2012 the amount of data stored in the world is expected to rise to 2.7 zettabytes, which is an astounding increase of 48% from just 2011. These numbers are getting so large that it is hard to appreciate just how large the numbers are. A zettabyte is a 1 billion terabytes (a terabyte is a 1,000 gigabytes) or a 1 followed by 21 zeroes (1,000,000,000,000,000,000,000). This data growth has been expanding exponentially every few years and impacts our lives in ways we would never imagined from digital .mp3 recordings of music to video conference calls to on-line videos to Mars landing rover telemetry to your car’s services records… data is at the heart of all modern transactions.
Every industry, government and educational institution is struggling to address this explosion of information… simply to remain relevant. The challenge is that this data growth is quickly consuming all IT resources including people, budgets, power, cooling and physical data center floor space. On the bright side, if you can find cost effective and efficient ways to leverage this data… you can fundamentally transform your respective businesses.
This transformation is at the heart of the IBM Smarter Storage team’s mission… helping our clients find ways to efficiently, effectively and safely store, retrieve and analyze their data unlocking new intelligence in patterns that are all but hidden. The key to making this happen… is getting your data storage under control!
Like the foundation of a house, your IT architecture is the foundation that provides the right flexibility to address these astonishing data growth and usage patterns. Inflexible IT architectures make progress difficult if not impossible. We find more and more IT staffs are stressed to the limit, using old processes and technologies to support many more users and storage capacity than was ever imagined. Storage provisioning can still take days or weeks… much longer than the needs of your business are demanding and often injecting substantial risk in fragile outdated systems. As data grows, performance tuning, backups and storage administration take more and more time to manage. Escalating complexity also increases stress on data centers. New applications are often added quickly, forming islands of information increasing the complexity of the existing architecture infrastructures not designed to handle the unplanned expansion.
At the same time, application groups are clamoring for faster storage provisioning and higher service levels. The explosion of data is leading to an unbridled growth in storage system requirements. Organizations are finding themselves managing many different types of storage systems, each with unique requirements and dependencies. Something has to change and often quickly when you find that your current storage infrastructure approach is simply unsustainable.
To make matters worse, at the same time, many organizations are under budget pressures to reduce their IT spend. So how is it possible to funnel more resources to address rapidly growing storage requirements while your IT budget is going in the wrong direction?
What do you do when labor and hardware costs are rising as a percent of storage costs with terabyte information lifecycle costs escalating and your expected storage growth requirements are rising with no end in sight?
You change the game… change the playing field… rewrite the rules with a new… smarter approach. This is where our IBM Smarter Storage team can help you transform the way you deliver IT services and equip your enterprise to survive and even thrive in this increasingly information-centric world.
Tell us what you think. What technologies and solutions can help you break the old paradigms and free your IT infrastructure from being inflexible and complex? I look forward to having some great conversations.
An experienced marketing leader currently responsible for IBM Storage Go to Market in charge of global execution of marketing plans to drive demand for Storage. Marylena joined IBM in 1991 in Caracas, Venezuela, and during her IBM career has held a number of positions across Latin America as well as in a worldwide capacity, giving her a breath of experience of all the marketing execution elements.