SMB Ottawa recap: Yes, elephants do indeed tweet
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  ibmsoftware social-business
0 Comments | 1,472 Visits
What's better than starting your day with bacon and a muffin?
How about bacon ON a muffin?
Yep, that's much better, indeed. The muffins were courtesy of Cara Rowlands; fuel, so to speak, for a speaking opportunity at Social Media Breakfast Ottawa organized by Simon Chen, Rob Lane and Ryan Anderson. Some months ago, this august trio had asked me to share the IBM perspective on social media. Specifically, how was a century-old company grappling with such a sea change in communications? How does IBM see social media affecting the way IBM develops and markets its products? What was my role in all of this?
Yesterday, I presented to about 100 Ottawa-based social media practicioners based on the following abstract:
Can Elephants Tweet?
Building the Social Business at IBM
It's OK. We know "IBM" and "social media" probably aren't too closely linked in your mind. Truth is, though, Big Blue is incredibly social -- and incredibly successful because of it. From tip sheets and tagging to worldwide jams, IBMers are rapidly redefining the way they engage with customers and prospects, and they're driving the business forward as a result. Join Delaney Turner as he outlines the rationale and tactics IBM uses to transform itself into a social business and shares stories of some recent big wins. You'll discover:
Mammoth topics all, and I hope I delivered on some of the high points. Thanks again to all who turned out, tweeted, and posed some really great questions. Also, thanks to IBMers Rawn Shah, Luis Suarez, Christoph Papenfuss, Kate Motzer, Chris Nay and Brandi Boatner for providing much of the material.
If you're curious to see the slides, you can download them from the "Files" area of my IBM Profile.
Plus, Alexandra Reid shot this quick video of me after the talk and blogged about it here.
Social Media Breakfast Ottawa with Delaney Turner from SMBOttawa on Vimeo.
And, finally, below is a list of links for further reading. They should take you in all kinds of directions. Enjoy!
A (very) few socially savvy IBMers
IBM vision & corporate guidelines
Research reports & white papers
Books by social IBMers
Recent blog posts & articles
Social business info & enablement materials