IBM InterConnect 2012 Hot Topic: Gaining Competitive Advantage through Software Innovation
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  interconnect ibminterconnect ibmsoftware
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Guest post by Steve Weaver, Rational Marketing Manager, Cloud and DevOps Solutions
Why focus on software innovation?
Software is part of everything. It differentiates products, services, and business models – and is increasingly part of our systems and physical infrastructure. Yet few organizations have the software development and delivery skills and systems that are necessary to make it a competitive advantage.
Value creation in every industry continues to shift towards software. Software innovation is becoming synonymous with business innovation. For example: global mobile data traffic is expected to increase 18-fold over the next five years to 10.8 exabytes per month. Today, electronics drive 80 percent of the automotive industry’s functional innovation. Software is the key to most of it. Yet with these opportunities are challenges and we need to make sure we can accelerate delivery while still maintaining appropriate controls. Managing software innovation is critical to this process.
What can you expect from the software innovation track at IBM InterConnect?
Learn how top-performing organizations are delivering business innovation with reduced cost and improved speed and predictability by leveraging a smarter approach to software delivery.
Demos will be available in the solution center, focusing on critical topics that help to drive software innovation, like collaborative lifecycle management, devops and cloud.
Attend the Software Innovation Exchange session and meet-the-expert sessions to network with our technical leaders.
Who will be at InterConnect?
Who can you connect with?
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