Moneyball for Business: A new role for the CIO office
Douglas Heintzman 060000Q98X firstname.lastname@example.org | | Tags:  social-business
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I've worked with CIO offices around the world for many years, IBM's included. In my experience most companies look at their CIO office as a services bureau and a cost center. The CIO office provides essential IT services and strives to do so in a as cost effective manner as possible.
CIO office personnel are, in many companies, equipped with performance measurement tools. This allows them to optimize business solutions and plan for capacity increases. For most of the last 20 years most of my discussion with CIO offices has been about capacity, price performance, load balancing etc...
Something big is happening and the role of the CIO will change in a very profound way. As social business takes hold and more and more employees are engaged in an increasingly social way: writing, sharing, commenting, micro blogging etc... they are definitionally creating very semantically rich linked data.... and a lot of it. Any time you have a big data set you also have an opportunity to use analytics to derive value from that data.
With a big, socially rich data set, and some measurement and analytic tools in hand, the CIO office takes on an important new role. I have seen the begins of this transformation in a number of companies and especially inside of IBM. In the last couple of years my meetings with IBM's CIO office have been all about adoption rates, preferences, lots of pie and bar charts measuring all kinds of stuff including the success or failure of some adoption strategy we came up with in the previous meeting. We are starting to measure near realtime sentiment across the company. We can compare social behavior sentiment and many other proxies for business culture and efficiency from business unit to business unit and form geography to geography. This insight allows us to formulate strategies, measure and mitigate risk, make better quality decisions and iterate on those decisions with amazing granularity.
Going forward, the CIO office won't be a services bureau cost center, so much as an essential consultant to human resources and every line of business. They will provide essential insight on workforce efficiency and optimization, employee retention, risk, and business culture transformation. This will be yet another side effect of the Social Business revolution.