Marketers: are you prepared for extreme customer personalization?
Daryl Pereira 270002AW8D firstname.lastname@example.org | | Tags:  marketing smartercommerce nrf14 ibmretail
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In this short video Kevin Bishop, VP Enterprise Marketing Management Solutions, IBM, explains how marketers more than ever need to meet the individual needs of the customer. They need to understand what triggers specific behaviors in individual consumers. For instance, how can they be engaged to the level that they will advocate for your brand on the social web?
A new type of partner is emerging to help marketers deliver the experience their customers now demand: which involves uncovering the hidden meaning in the big data that now surrounds us all. Kevin points to the example of Fluid who work with Northface to deliver real-time, real-language support.
He touches on the programs IBM and our partners are developing to help the industry build the skills needed to thrive in this new environment.
See Kevin Bishop explain all this in his own enigmatic way: