Making Better Fitness Decisions with Automated, Personalized Feedback
Timothy Powers 270003F3FN firstname.lastname@example.org | | Tags:  decision-management analytics fitness-coach healthcare predictive-analytics health-care business-rules-management customized-feedback spss business-rules personalized-feedback
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When it comes to fitness and exercise, a little motivation goes a long way.
That motivation can come in many different forms – looking in the mirror, ridicule from friends, preparing for a big race, or a personal fitness coach.
Getting off your butt is only the first step though…you also need to manage important decisions about nutrition, when to exercise, what types fitness you both enjoy and are best suited based on your physical condition, and determining realistic goals and objectives.
A few months ago, IBM announced that BodyMedia, Inc., a leader in wearable body monitors designed for health and wellness, is using IBM Decision Management software to help consumers more easily achieve their weight-loss goals.
Fitness and weight loss is now powered by analytics and business rules to provide personalized feedback to users whether they are missing, meeting or beating their targets, activity options for making up shortfalls in daily goals for burning calories, nutritional analysis of each day’s eating patterns, and advice to stay on course toward achieving the overall goals.
In A Smarter Planet blog post, BodyMedia’s CEO, Christine Robins, commented, “Using a predictive calculation unique for each person, we can help users understand if they will fall short of daily goals and will offer precise suggestions that help make the goal a reality – like hopping on the treadmill for twenty minutes or taking a ten minute walk outside or even providing meal suggestions.”
Recently, IBM, BodyMedia and Summa, an IBM Business Partner, held a webinar to discuss how this system works and how IBM Decision Management is providing personalized, automated recommendations to individuals for fitness, the same way organizations use this technology to enhance operational systems to identify fraud in insurance or healthcare, reduce churn in telecommunications, or enhance marketing offers in retail.
You can watch the free half hour webinar on demand here.
Following are some highlights from the webinar:
· The capture and analysis of personal data can have a direct impact on fitness goals and weight loss.
· The business rules defined in the system determine all of the possible recommendations, while analyzing, selecting and filtering the most relevant feedback and suggestions to display in the BodyMedia FIT Activity Manager (see image).
· More than 300 rules are used to make these recommendations.
· The rules system uses natural language that makes it easy understand and develop.
· BodyMedia is a great example of where business rules and business events come together. For instance, if someone is more consistently behind in meeting their goals, the solution recommends a more achievable goal.
· The rules engine can also be customized, in this case for BodyMedia’s partner, Jillian Michaels 360o Weight Loss Navigator, that is incorporated into the entire BodyMedia system.
So, what does this all mean? It’s only April. New Year’s resolutions are still feasible…both for fitness goals and injecting better decisions across an organization's operational systems with Decision Management technology.