Letter from Austin: More about perpsective and context
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  ibmsoftware
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I’ve been writing quite a bit lately about the importance of perspective and context – about why in our interconnected world we need a diversity of perspectives to properly understand a challenge and create a context that helps us understand what’s coming at us.
Today it’s time to turn the lens around the other way.
I’m the social business strategist for IBM Software, a multi-billion-dollar business that’s changing the way the world literally works. As such, it’s my task to bring you stories of that change in engaging and meaningful new ways. In other words, to provide you with the perspective and context you need to evaluate our solutions and choose a partner for your own success.
There’s certainly no shortage of stuff to write about. There are few areas of human endeavor where historically IBM has not had an influence. And there are few industries that we are not currently helping to become smarter.
I need to be better and providing you with perspective and context. So I’ve spent the last two months creating a plan that will help the IBM Software social presence achieve that goal. Frankly, some of these ideas are not so much new as they are long overdue. Others, however, are new and I hope to bring you more.
That’s why I came to Austin. There are more than 5,000 sessions to choose from here. But rather than snack and skim across myriad topics, I’m going to focus on sessions and keynotes focused on these areas:
To the third point my first session is “How 21st Century Tools are Disrupting Global Power.” The presenter is Alec Ross, Senior Advisor for Innovation to the Secretary of State Hillary Clinton US Department of State.
I’ll be blogging the high points later today. I’d love to hear your perspective on what I provide.