Let's get social: IBM Connect kicks off in Orlando
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  social-business ibmsoftware
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The name alone should tell you that "this ain't your father's Lotusphere." Renamed "IBM Connect," the 2013 edition of the industry's premiere conference on social business and the software that runs it kicked off this morning from the Walt Disney World Swan and Dolphin resort in sunny Orlando, Florida.
The new name reflects the increasing momentum of social business as a transformative technology and its increasing stature as a critical driver of competitive advantage:
"Just as social networking has flourished in the consumer realm, Forrester has identified social business as an emerging business category, with the social technology industry growing to $6.4 billion by 2016," writes "Turbo" Todd Watson in his summary post. "Increasingly, front-office leaders, such as chief human resource officers, are looking to form a smarter workforce to unlock human potential and unleash innovation. According to a recent IBM CEO study, 70 percent of companies surveyed cited human capital as the single biggest contributor to sustained economic value."
For me, the biggest takeaway was the way the tenets of social and its emphasis on collaboration made their way into the broader IBM initiatives such as Smarter Commerce, Smarter Analytics, Cloud, Watson and more. In each example we saw, an already powerful value proposition made more so through the broad portfolio of IBM Software capabilities. "The art of the possible is greater than anything we could think of even a few short years ago," said Mike Rhodin, IBM Senior Vice President, IBM Software Solutions Group.
From the main stage came product announcements, including a new version of our enterprise social networking platform, IBM Connections, new capabilities that allow marketing teams to easily design, test and optimize sophisticated advertising campaigns, and, based on the technology of recent acquisition Kenexa, a new suite of capabilities designed to attract, empower and motivate talent.
"The combination of Kenexa and IBM shows great promise to change how HR attracts, retains and trains talent," said Ross Grossman, vice president, human resources, Regeneron Pharmaceuticals. "In biotechnology, competition for top talent is fierce. We're excited about the potential to better attract talented people who fit our company culture and can really impact our business performance."
The new offerings will help business leaders integrate IBM's industry-leading social networking and analytics technologies into their business processes to empower the 21st Century workforce and transform client experiences.
The new social software offerings will help companies gain deeper insights into big data generated through the use of social networks. Organizations applying analytics to their data for competitive advantage are more likely to substantially outperform their industry peers*.
Today, leading organizations, including 61 percent of the Fortune 100, are licensed to use IBM's social business technologies to transform their front office business operations. This includes connecting employees globally to empower faster decision making and analyzing big data from sources such as Twitter, Facebook, blogs and public forums, to react swiftly to customer trends and outpace competitors.
But that's just part of the story. To keep up with the story unfolding in Orlando, be sure to connect with the sites and sounds through these social channels:
Get updates in long form via the Social Business Insights blog
Or, get everything through the IBM Connect Social Media Aggregator