Happy (Social) New Year!
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  social-business ibmsoftware
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Happy New Year!
We're back at it after a much-appreciated break, and with two weeks to go before IBM Lotusphere and IBM Connect, I thought I'd kick off the year with another exploration of the benefits of being social - and the those of a social business - courtesy of IBM's own Rawn Shah. Enjoy!
Can you briefly describe your role?
I’ve recently moved into the role to develop the strategy for how we train or enable our worldwide salesforce for IBM Collaboration Solutions. Beyond my job, I have worked in depth in many aspects of collaborative methodologies for the work environment which has helped me develop a professional reputation of expertise on the topic. This in turn has created opportunities for me to speak at major conferences, write several books, write a blog for Forbes and other major publications, and participate in interesting and challenging projects both inside and outside my organization.
What three business benefits do you see to your own social media and social business activities? How do you quantify the benefits of being so prolific on Google Plus and elsewhere?
The key effect of my participation in social media inside and beyond my organization is to create opportunities that are either valuable to me personally or to my organization. For example, someone may want my insight on a particular issue which could be as simple as answering a question, to participating for several days in an event, or even many months on a project. These opportunities help to develop and expand my reputation as a subject matter expert which is directly relevant to what I see as my role and evolving career.
In fact, these days the opportunities are more likely to come searching for me than myself needing to search for interesting things to do. It gives a sense of self-worth, produces work results and builds my future. For example, by participating in our internal collaboration environment as well as in external social media, some suggested my name to a publisher was seeking an author for book for Wharton School Press. By working on that book, I got new material to talk about on social systems, and that in turn led to speaking opportunities at various events. The book also helped me get a blog in a world-class publication.
These opportunities however do not come cheap; you have to work on it and interact with others so people communicate or offer such opportunities to you. There is no magic equation or quantity for how much you need to interact, but there is a connection between participating with specific individuals to develop that trust you need to create opportunities.
What I look at instead is a rough estimate of how much I interact with key stakeholders for an opportunity; also realize that you won’t know who they are before that opportunity becomes real. The personal efficiency I look at is in terms of how much it took, looking in hindsight, to develop an opportunity; as well as how much other interactions happened that did not lead to anything. The difficulty of course is the up front work that you need to do before anything materializes.
Join in the conversation! Remember, you can stay in touch with all the developments from the floor of Lotusphere using the #ls12 or #ibmsocialbiz Twitter tags!