It's ready! (The new IOD Social Media Aggregator, that is...)
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  baforum iod11 ibmsoftware information-insights
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'Hey guys, it's ready!'
Anyone remember The Frantics?
Am I dating myself?
Don't answer that.
Back in the '80s,The Frantics were Canada's answer to Monty Python. One of their recurring bits involved Paul Chato (the geeky one) inventing a new video game. Like Kramer on Seinfeld, he'd burst into the room unannounced and shout, 'Hey guys, it's ready!' Upon hearing the news, the other guys would excitedly jump around the room in a stop-motion homage to 'Neighbors,' the famous 1952 NFB short film by Norman McLaren.
It was very Canadian and very funny.
All the social buzz on a single page
The new Social Media Aggregator (SMA) for Information On Demand went live yesterday and while it's not a game, Canadian or all that funny, I'm still as excited about it as Paul Chato was when he took the wraps off Booger Barrage.
For you, the SMA makes it easier than ever to share in the excitement of Information On Demand. It pulls in conference tweets, blog posts and photos and presents them on a single page. So, if you're using any or all of the conference tags: #iod11, #baforum, #imforum or #IBMECM, they'll show up here. The SMA will also provide live streaming video of the morning general sessions, plus executive keynotes and interviews from the EXPO floor courtesy of Scott and Todd.
Because The Frantics were popular in the 80s, Paul's games looked like the ones you played on your Atari 2600. Because this is 2011, the IOD SMA looks a little better:
Smarter Software means smarter aggregators
What's more, the SMA scans all that content to build real-time tag clouds of trending topics and highlights the conversation leaders who are tweeting and blogging up a storm. Last year, that honor went to raving IBM Cognos 10 fan Cedric deVroey. The last time I checked this year, there was quite the duel shaping up between Christoph Papenfuss and Fraser Anderson. Now that the SMA is out there for the world to enjoy, no doubt we'll see perspectives from outside the firewall in there as well.
This SMA is the latest instance of IBM's new way of bringing a social dimension to a growing number of its large initiatives such as Smarter Commerce, Social Business and the Corporate Service Corps. Mashable is pretty sweet on them as well, naming the one we used for Lotusphere one of '7 Twitter Campaigns to Learn From.'
Get on board
The SMA pulls in Tweets automatically, but if you plan on blogging you'll need to create an IBM profile or use the one you already have. From there it's simply a matter of copying and pasting a few feeds. Add any of the tags above in the body of your blog post and it will be picked up automatically to be shared with an audience of thousands. The added bonus of registering is that once you've created your profile you can contribute to any aggregator in the IBM universe.
IOD is is the biggest conference in the IBM software galaxy. Last year more than 10,000 said 'Viva Las Vegas' (a new record) and this year we're expecting even more. With that many people and that much technology coming into contact with each other I foresee no shortage of opinions, insights and - because this is Vegas - maybe the odd joke or two. So, I'll be keeping a close eye on the aggregator throughout the conference to highlight the trending topics, congratulate the conversation leaders and maybe - just maybe - throw in a poll or two. The buzz is brewing for IOD11 and the SMA is your best place to participate and take it all in. Why not get started now?
The end-of-day update
I couldn't find the Frantics clip in question, so instead I can offer this cool animation. It was also made by Norman McLaren, who could make numbers dance as well as people. Enjoy!