IOD Dispatch: Analytics outcomes vary by industry
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  information-insights ibmsoftware
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Software capabilities such as information integration and governance may seem far removed from the philosophical nature of Monday's opening keynote but in fact, it - and many others - are essential capabilities for delivering on the promise of big data. So it was with much interest that I sat in on a session entitled "Raising the Bar: Findings From a Study of Smarter Analytics Use and Outcomes by Industry."
The joint IBM / Villanova University Study was carried out by Dr. Matthew Liberatore, of the Villanova University School of Business and Information Agenda Program Director Carolyn Martin. It looked at the respective performance of organizations in the four phases of the IBM Information Agenda. The four phases are: Define and Govern: Analytics and Optimization Trusted Information Information Foundation
The team looked at results for companies in 10 industries, around the world, from 2009 to 2011.
The industries were: banking, insurance, telecommunications, government, healthcare, industrial, retail, consumer packaged goods, travel and transportation and energy and utilities.
The geographies were: North America, Western Europe, Central and Eastern Europe, Middle East & Africa, Latin America, Japan and Asia Pacific.
The team has completed the first phase of its research. Some interesting findings are below:
Findings by industry
Findings by geography
Findings over time
Analytics maturity dropped across all industries from 2009 to 2010, but rose by 12 percent in 2011. Possible reasons for this? Most organizations either assumed they were performing well, or simply did not know what they did not know, said Martin. Increased media and academic emphasis on analytics beginning in 2011 may account for the rise in awareness.
Finally, most organizations follow a common path towards an Information Agenda: information Foundation capabilities are their first priority, followed by those in the Define & Govern phase. From there, the move to Trusted Information, with Business Analytics and Optimization the last stage.