InterConnect 2012 Hot Topic: Speeding innovation and extending reach securely with Mobile Enterprise
Tiffany Winman 12000065XB firstname.lastname@example.org | | Tags:  mobile-enterprise social-business interconnect mobility somoclo mobile cloud-computing cloud ibminterconnect ibmmobile
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At IBM InterConnect 2012, Business and IT leaders will focus on a very popular hot topic to the industry today—how to speed innovation and extend reach securely with mobile enterprise.
To learn more about what we can expect to see around Mobile Enterprise at IBM InterConnect 2012, I interviewed Tracy Clark, IBM Mobile Marketing Manager.
What will be the key focus on Mobile Enterprise at IBM InterConnect this year?
IBM InterConnect will highlight speeding Innovation and extending reach securely with Mobile Enterprise - In a world where everyone is connected to everything, your organization’s infrastructure has no boundaries. Successful companies are doing business in motion. The challenge is managing and securing an infrastructure that connects an endless array of intelligent devices and sensors that are outside your control.
IBM InterConnect will examine how to transform your organization to a Mobile Enterprise -- fundamentally changing and creating new value for customer, supplier and employee interaction. It will explore how new data and transactions and analytics workloads can provide value and insight with the peace of mind that the security and management discipline required are future ready.
Why is this topic important right now?
Mobile is no longer a luxury or “want-to-have” – it’s a mandatory transformation organizations must go through today. Successful enterprises must be mobile. Employees, partners and customers are all mobile; they expect and demand it.
Smart mobile devices have now passed PCs in the marketplace, and there are expected to be 10 billion devices in market by 2020. Think of nearly any profession. Chances are they can do their job, even better, with use of mobile technologies. Mobile removes the boundaries of an office, a hard-wired IT system, and it brings data and decision making to the forefront.
There is real value in mobile. Both in terms of business efficiency – one study noted a 45% increase in productivity through the use of mobile apps and in terms of employee, partner and customer satisfaction and loyalty. Mobile is a critical part of the fabric of today’s enterprise. And CIOs recognize it and are prioritizing mobile in their strategy and plans.
Successful mobile enterprises are transforming the way they do business with redesigned processes and user experiences. In doing so, they are creating ever increasing data and transactions and new analytics workloads to derive value and insight. They are fundamentally changing and creating new value in the forms of employee, partner and customer engagement.
What type of Mobile content can we can expect to see at InterConnect 2012?
Conference attendees can join the hot topic session dedicated to “Speeding Innovation and Extending Reach with Mobile Enterprise” to interact with IBM mobile subject matter experts, hear customer stories from various industries, and see hands-on demonstrations of new capabilities from IBM that can help companies take the next steps to make mobile integral to their enterprises.
How can others stay connected with IBM Mobile news and information?
I suggest the following options: