IBM to acquire Unica corporation
Tiffany Winman 12000065XB firstname.lastname@example.org | | Tags:  marketing ibmsoftware acquisition software analytics social-media ibm buzz ibmunica unica automation
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In case you missed it last week, IBM announced its plans to acquire Unica, the marketing software automation company. The topic lit up the social media universe with chatter. As Joe Chernov, with Eloqua, put it, "everyone has an opinion" about it too.
I'm not saying she's "right," but one of my favorite reads was a blog by Cristene Gonzalez-Wertz, (@hermione1 on Twitter) with Covalent Marketing. Why? She does a great job hypothesizing how Unica will work across the IBM portfolio, explores opportunities for new delivery models such as Cloud, and even ties it all back to a potential Smarter Planet idea:
"This even gets to a smarter planet approach, my friends. What happens when sensors detect that a power grid is likely to be reaching brownout stages? Is there a way to alert those affected via SMS, TV messaging, phone call, email? Now, there is…"
I found the #ibmunica hashtag most useful for following the buzz around the acquisition. Let me know if you find better ones.
If the acquisition goes through, it's expected to close out in fourth quarter this year. I'm sure you'll hear more chatter on the topic during the IBM Information on Demand Conference and Business Analytics Forum in Las Vegas in October too.