IBM Cognos 10 at Lotusphere: Revolutionizing a Conference
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  business_analytics lotus cognos10 ibmsoftware ls11
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Today's guest post is by Brendan Farnand
As I mentioned in my post, IBM Cognos 10 at Lotusphere: 10 Ways to Prepare, when IBM set out to revolutionize BI with IBM Cognos 10, collaboration became a key capability. What I really didn’t realize until after I attended Lotusphere was that IBM Cognos 10 collaboration would also revolutionize Lotusphere.
Consider this quote from Angela Ashenden, MWD's Principal Analyst for Collaboration, about Lotusphere:
“Where once it was very much about Notes and Domino and their overwhelmingly loyal developer and customer base, this year the focus not only included the broader Lotus portfolio, but also various other groups within IBM such as Rational and Cognos…what was particularly interesting was the positive response that these integrations received from the audience—especially the integration with Cognos.”
The first inkling that we were making waves came when about 200 attendees showed up for my session called “IBM Cognos 10 Business Intelligence: Smarter Decisions. Better Results.” This session highlighted the features and benefits of Cognos 10 and introduced the audience to the collaboration capabilities of Cognos 10.
It was very gratifying to hear that my presentation was “stunning,” but one of the most compelling responses to the session was “I didn’t realize these synergies existed.” I now know that at least one attendee came away from my session with a new understanding of the power of combining IBM Cognos and IBM Lotus software to improve decisions and results.
But the most compelling demonstration of the impact we were having on the conference was the attendance for and reactions to the session held by Gene Villeneuve and Tina Groves, which was called “Collaborative Decision Making.” The session covered the integration of Lotus Connections and Cognos Business Intelligence v10.1, the value of collaboration and showed how tapping into the collective intelligence of an entire organization can help companies drive collaborative decisions, learn from the decisions and create a better corporate memory.
First, the session was sold out and “standing room only.” The enthusiasm of the presenters was infectious and at one point, an independent consult got up and announced, “I am not an IBMer and I think this is awesome!”
So, what does all this mean? To me, it says that the world is ready to embrace the revolutionary integration of collaborative and business intelligence software. There’s been a lot of talk in the last two years about how merging social networks, messaging tools, metrics and analytics could help corporations, but with the collaboration capability of Cognos 10 and our integration with Lotus Connections, IBM is at the forefront of showing that business intelligence and collaboration are a winning combination. We have the right combination of tools to help organizations use social software to make smarter decisions and reap the business benefits.
I believe that people really get the inherent value of collaborative BI to help make better decisions when they see it in action. It is something that changes the face of decision making in our organizations, yet is a natural extension of the way we do things today. The looks on the faces of Lotusphere participants when seeing it for the first time said it all.
My time at Lotusphere empowered me. The enthusiasm of attendees and presenters was contagious. How can you not be fired up by people who tweet, “Social business becomes a true IBM Software value by combining Lotus, Cognos, ECM and Rational” or “IBM way ahead of competition in business analytics and business intelligence. Cognos brings in social for better decision making?”
To build on the momentum and keep the wave of enthusiasm going, I’m going to return here from time to time to share more stories about the mark IBM Cognos 10 collaborative capabilities are making on BI and software. I hope you’ll check back in as well. Feel free to follow me on Twitter to keep up with what I’m doing or watch a demo of the solution in action.