I'm so not typical
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  baforum iod11 ibmsoftware
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All my life I've felt a little "different" from others. Odd. Atypical. Now, thanks to National Geographic, I have proof that I'm right. The society analyzed the faces in 190,000 of its photos and came up with a composite image and statistical rendering of the most "typical" person in the world.
As it turns out, the most typical person in the world is a right-handed 28-year old ethnically Han Chinese male. With a cel phone.
I come nowhere close to this guy, or the 9,000,000 guys just like him. But, the findings did lead me to think: In the West at least, 28 is just on the cusp of one's prime earning years. China has the world's fastest-growing economy. There are a lot of consumers over there. IBM recently published a major survey of global CMOs that shows shifting consumer demographics as a pressing - and perplexing - issue. They're looking to analytics - the kind you'll see demonstrated on-stage at next week's Information On Demand - to help them figure all of this out. I don't know about you, but I see a lot of interesting dynamics in this mix.
This may or may not be my last post before heading down to Vegas, so be sure to watch for tweets with the #iod11 tag to keep in touch with all the news and fun.