How it Works: Smarter Commerce
Chris Luongo 060000C6S6 firstname.lastname@example.org | | Tags:  how-it-works unica social coremetrics business smarter commerce analytics planet business-agility information-insights storytelling ibm websphere
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At its first Smarter Commerce Global Summit on September 19-21 in San Diego, CA, IBM will announce new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the era of mobile and social networks
Here's a simple video on the 'how' and 'why' of Smarter Commerce.