Steve Jobs: Here's to the crazy one
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  ibmsoftware stevejobs
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In the 2009 documentary Welcome to Macintosh, Apple programmer and sound designer Jim Reekes says he created the signature Macintosh startup sound - C-Major with a high E - to sound 'optimistic and unfinished.'
I like that.
I think Steve Jobs would have, too.
There's little I can add to the virtual ink that's been devoted to his passing. So instead I've compiled another list of articles from around the web. Feel free to scan, share or add your own views.
From the Financial Times Tech Hub, Chris Nuttall has compiled a list of responses from business and world leaders including Bill Gates, Larry Page, UK Prime Minister David Cameron and U.S. President Barack Obama: "The world has lost a visionary. And there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented. Michelle and I send our thoughts and prayers to Steve’s wife Laurene, his family, and all those who loved him. "
On HBR Blogs, Eddie Yoon writes a thank-you letter to Jobs: "Thank you for showing us that in all of what we do in business, that the mission can be more than just margin. For showing us that creation much more fun than just conquest. For showing us that the $3 billion you have paid out to developers via the App Store is what a real job creation program looks like. For showing us that pursuing artistry brings more lasting joy than just adulation. And for showing us that fractional thinking about just market share is more likely to limit your future, while an exponential mindset around category growth will expand your horizons."
Over on Quora, a growing number of contributors including Apple co-founder Steve Wozniak are answering the question "What are some great stories about Steve Jobs?" Here's the answer from Jarin Udom: "I read somewhere that the night before the iPod launch Steve Jobs was playing with one of the demo units and felt the headphone jack didn't feel solid enough when he plugged in the headphones. So he made the engineers stay up all night replacing the jacks on 100 demo units until they clicked right. I think about that every time I plug my headphones into my iPhone.
Folklore.org has a great selection of stories of Jobs and Apple in the early years. In "More like a Porsche," Apple veteran Andy Hertzfeld recalls the design discussions about the first Macintosh: "Not a Ferrari, that's not right either", Steve responded, apparently excited by the car comparison. "It should be more like a Porsche!" Not so coincidentally, in those days Steve was driving a Porsche 928. I thought it was kind of pompous to compare computers with sports cars, even metaphorically. But I was impressed with Steve's passion for elegance in the industrial design and his powers of discrimination continually amazed me as the design took shape."
On the tech Culture blog Paleofuture, Matt Novak compares Jobs not only to Thomas Edison, but also to Walt Disney: "Jobs was truly a futurist in the tradition of talented showmen and a storytellers like Walt Disney. It’s one thing to understand what the future might hold, as I believe both Jobs and Disney did, but it’s another thing entirely to be able to communicate that vision of the future with both passion and poise to a broad audience. Jobs, like Disney, brought into our homes that passion for innovation and a confidence in technology’s ability to improve our lives."
On the Silicon Valley blog, Chris O'Brien answers why people feel the loss of a stranger so deeply: "From the start, he had the remarkable insight that he should be building products for real people, not engineers or investors or himself. That sense of humanity set Apple apart in its early days, when the original Macs became a sensation. And he restored that sense of purpose when he returned from the wilderness in the mid-1990s. The clamshell powerbooks, then the iPod, the iPhone, and at last, the iPad, brought instant delight and surprise the very first moments you touched them. "It just works," he repeated, like a mantra, in his final years [...] He knew us and understood us, it seems, better than we understood ourselves [...] Yes, he was human and he had his flaws, both personally and professionally. But he showed us how to learn from our shortcomings, and to become better at the home and at the office."
On Mashable, Stephanie Haberman has created a photo slideshow of letters to Jobs. One anonymous entry reads: "You inspired me to care deeply about the things I make, people I spend my time with, and choices I make every day. I learned about thinking different and embracing it. Your innovations have changed me and our world. I hope we can continue your legacy by continuing to work in your likeness by being overwhelmingly passionate about what we do and caring about the people around us"
In "The Tao of Steve," Om Malik of GigaOm writes of the lessons he's learned from watching Jobs: "The idea of Steve led me to follow my heart, make tough choices, be brutally honest with myself (and sometimes annoying to people I love) and always remember that in the end, it is all about making your customers happy. There are simple ways to get along with everyone. There are easier ways to get things done. There are compromises. But to me Steve Jobs meant try harder, damn it, your customers (readers) expect better than that. Steve taught me to care about the little things, because in the end, little things matter."
The Huffington Post takes us through a time machine of Apple's advertising, dating even farther back than the iconic "1984" Superbowl ad.