Enterprise Amnesia versus Enterprise Intelligence
MARTIN KEEN 1200007VU3 MKEEN@US.IBM.COM | | Tags:  entity-analytics analytics martin_keen enterprise-intelligence
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Heard the one about the retailer who made a habit of hiring its own shoplifters? IBM Chief Scientist Jeff Jonas has. Jeff and his team discovered that 2 out of every 1,000 people the retailer were hiring had already been arrested for stealing from their store.
In the following IBM Redbooks video, by using a puzzle metaphor, Jeff talks about the importance of understanding information in context, leading to enterprise intelligence. This engaging video is essential viewing for any organization that wants to make sense of what they are observing, fast enough to do something about it, while they are still observing it.