Cloud an engine of business growth: Eric Clementi
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com |
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Many businesses move to the cloud to better manage costs and deliver services more effectively, but that's hardly where the value ends, says Eric Clementi.
Clementi, Senior Vice President of IBM Global Technology Services (GTS), said organizations should instead consider Cloud an engine to invent new business.
Cloud is driving changes to existing business models and creating entirely new ones, enabling organizations to deliver increasingly personalized, mobile-enabled, real-time experiences, be they in a retail, health care, or government service context. "As a consumer I don't think these demands are unreasonable," he said. "But as a business leader I know they place enormous challenges on IT."
Clementi pointed to current offerings and recent IBM developments in Cloud, all of which have been designed to help IT overcome these challenges. Among them:
"We continue to place big bets and make bold moves in cloud," he said.
Clementi then explained how Cloud is enabling organizations to address these challenges through a new collaboration model - what he referred to as a composable business. A composable business sees all three stakeholder groups adopt a "building block approach" to build new products and services from a variety of cloud-based services, APIs, and data. This approach enables a healthier, more productive and more innovative relationship among developers, business leaders and IT. It also lets all stakeholder groups view business processes and the components that drive them as an entire, end-to-end solution."
A cloud-driven composable businesses helps organizations discover and reframe markets, Clementi added. As evidence, he highlighted a few examples pulled from the thousands of IBM cloud engagements around the world. Unicredit, for example, uses IBM cloud-based real-time analtyics to monitor banking trends. Insights and discoveries from these analytics drive new products and service offerings, which Unicredit can then proactively market to other financial insititutions throughout Europe.
The same approach helped interactive agency Loft Group cut their business transformation time from a projected three to five years to mere months.
"With Cloud, large multinationals can become more agile. Smaller companies can become instantly global."
Clementi also addressed the issues of security and risk. As more services and components become available in the cloud, organizations must naturally protect the integrity of their systems and maintain the trust of their customers. The ideal way forward is through a dynamic cloud approach, he said.
A hybrid of private and public cloud environments, a Dynamic Cloud gives organizations the ability to dynamically consume, interconnect and orchestrate all types of clouds and IT to speed innovation and adapt to changing business conditions, said Clementi. With a dynamic cloud, organizations benefit from the speed and cost benefits afforded by public clouds, remain confident in the privacy and security of their private clouds, all while maintaining and leveraging the value of their existing technology investments.
"We all need to be ready to change," he said. "Do you want to be Blockbuster or Netflix? We need a willingness to change our entire processes for better engagement. We need a faster and simpler route to innovation."
More to come - in the meantime, follow #IBMPulse on your favorite social media sites to keep up with all the news!