Preparing for Impact: IBM Fellow Jerry Cuomo on "Engaging enterprise design"
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  business-agility ibmsoftware
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When you think about it, says Jerry Cuomo, software shouldn’t work at all. There are too many dependencies – too many variables at play – for anything to work.
But, like Douglas Adams' “Infinite Improbability Generator” or the equally improbable bumblebee that flies in defiance of aerodynamics, software does indeed work. And it works well. That it can drive orders-of-magnitude improvements in productivity and efficiency is due not only to its limitless flexibility but also to the smarts and vision of the individuals who build it.
To the benefit of many IBM clients, Jerry Cuomo is one such individual.
At IBM, Cuomo is a Fellow, a Distinguished Engineer and CTO of Websphere. He's also a blogger, and in the run-up to next week’s IBM Impact event he found time to talk about the ever-shifting dynamics of enterprise software for others in the IBM blogosphere such as myself.
Engaging enterprise design
Cuomo sees businesses entering a new era driven by the confluence and interplay of four major tech trends: mobile, social, big data and cloud. Most leaders know that harnessing even one of these trends can bring ample business benefits. But savvy technologists such as Cuomo know that it’s when you make them work together – for example, through IBM Software capabilities like Connectivity and integration, Enterprise marketing management or Business process management – that the transformative benefits really show through.
“I’m humbled,” he said at the outset of the call. “Humbled by the game-changing era we’re entering.”
Cuomo calls this new approach “Engaging enterprise design.” It rests on four pillars.
In embracing this new principle, Cuomo says organizations can build powerful applications that benefit deliver immediate benefits to individual users while operating at internet scale.
Let’s look at a retail example: A customer walks into your store, smartphone in tow. She checks in through Facebook or Foursquare, or perhaps your own mobile app. That check-in triggers a query in your system into her purchase history and location to find out what she likes. From there, the system then queries another system to check the store’s current inventory to see if similar products are available. From there, an alert is triggered that generates a discount coupon in the form of a QR code that’s sent directly to her smart phone. She redeems the discount at the register and leaves happy.
A simple example? Perhaps. But picture it happening, says Cuomo, thousands of times a day, in hundreds of locations, in different languages, all at the same time. That’s where the “internet scale” aspect comes in. With an engaging enterprise design, this retailer can offer personalized service to each customer, on their terms, in real time. Further, this retailer's team of business analysts can explore the data in aggregate for insights into their customers' broad-based preferences, which in turn can optimize their purchasing and procurement processes by locking down suppliers of the next big thing. And it's the software you'll see at Impact that makes all these connections happen.
Will it really work? You can play the skeptic card if you like, Cuomo says, right before he reminds us that a lot of business leaders said this whole web thing was a fad, too.
Prepare to engage, indeed.
IBM Impact starts Monday, April 30. Follow all the news and developments through these social channels:
IBM Impact TV: Live broadcasts of the mainstage keynotes, plus interviews of key speakers with our very own "Turbo" Todd Watson and Scott Laningham
IBM Impact Blog: News, views and insights from our innovative thought leaders
On Twitter: Follow @IBMImpact and #IBMImpact for real time updates
On IBM.com: Check out the social networking page of the IBM Impact Web site for more!