A once-in-a-decade white paper
Mark Scapicchio 270000CV2J SCAPICCH@US.IBM.COM | | Tags:  management information predictive spss business consulting gabriel analytics ibm
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Over the years I’ve read hundreds of white papers (no, I’m not looking for your pity). I’ve written dozens. But it’s only once every 10 years or so that I read a paper I wish I wrote myself – one with an opening paragraph like this one:
Imagine that you go to your doctor for your annual physical. You get the usual advice: lose weight, exercise more, and watch your diet. You respond in the usual way: go home and plop down on the couch with the remote control in one hand and a family-sized bag of chips in the other. But...what if that good advice was accompanied by a sophisticated analysis of your test results and other tangible data indicating an 80% chance that you'd have a heart attack in the next two years? Being confronted with facts like those would make most people put down the pastry and pick up the organic bran muffin. Welcome to the world of predictive analytics.
Thus begins “IBM Predicts the Future,” a paper from Gabriel Consulting Group that explains why predictive analytics is the “next big thing” in computing – the third really “big thing” in computing since 300 BC – and why IBM is truly the only vendor, to date, to embrace the trend. The paper is great reading for anyone interested in information management. It’s timely reading on the eve of Information on Demand 2010 and the Business Analytics Forum. And, in my humble opinion, it should be required reading for anyone planning to write or publish a white paper in the near or distant future.