By Mike Spradbery, IBM Mobile Software business leader, UKI
By the end of 2013 there will be more connected mobile devices than people on Earth. The world has changed since we first learned to play Snake and fire out text messages on a Nokia 6110; mobile technology has revolutionised the way we work, play, shop and learn.
So it’s time we stopped thinking about “mobile” as a set of ever-shrinking physical devices. It’s bigger than that. It’s a way of thinking that’s helping innovative businesses to interact directly with people to become smarter and more profitable. Mobile is making things previous generations never thought possible – or affordable – a reality.
Consumers are getting used to shopping from the comfort of their sofas, and managing their social lives and finances through their phones: brands need to engage with them and design user experiences that make it easier for them to buy. Employees are increasingly working remotely: we must enable them to share expertise and access information while on the move.
Mobile is about engaging with people in the moment, wherever they happen to be, and making it easier for them to interact.
Mobile fits neatly into the IBM Smarter Planet story. We are constantly planning new ways to apply technology to make the world more instrumented, intelligent and interconnected. Mobile is one of the primary ways we can connect people to the systems they need in their work and personal lives. Both the use of mobile to share knowledge and the data generated from devices on the move can only help us to make smarter decisions every day.
So take another look at your own mobile phone. It’s nothing but a window into a new world.