A major award! B2B Mag names IOD Social "Best Integrated Campaign"
Delaney Turner 270003RQ8K Delaney.Turner@ca.ibm.com | | Tags:  information-insights ibmsoftware
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It's neither Oscar nor leg lamp, but it's a major award nonetheless. BtoB Magazine yesterday announced the winners of its Social Media Marketing Awards and People's Choice finalists and I'm pleased to write that IBM took home the prize for "Best Use of Integrated Campaign" in the Tech Company category for the social experience at Information On Demand 2011.
B2B editors explained why IBM took top honors:
IBM has pinned its reputation on advancing the cause of "social business," so it was appropriate for the company to make use of one of its largest annual conferences as a showcase for its new technologies. The October Information On Demand event had the usual branded presences on Facebook, LinkedIn, Twitter and YouTube, but organizers went far beyond that.
It's enough to make us blush, but it's not all there is. This same campaign is now a finalist for the People's Choice award, to be announced March 20 at BtoB's Social Media Marketing Luncheon its Digital Edge Live conference in San Francisco. Were you there? Were you Social? Care to help us out and keep the innovation growing? Why not take a moment to place your vote? Voting ends March 7.
Delivering a fun, engaging and valuable social experience to the small city's worth of information and analytics professionals who descend upon the Mandalay Bay each October is no mean feat, so I'm both pleased and proud to see the work of my passionate and persistent team members rewarded like this. Congratulations to the IOD Social Team of Crysta Anderson, Matt Carter, Alex Goldsmith, David Pittman and Tim Powers. Equally large thanks go to our roster of contributors and behind-the-scenes production wizards Stephanie Caputo, Beth Flood, Sanjay Kaupae, Scott Laningham, Jacqi Levy, Jessica Sharkey, Susan Visser, Eric Vonheim and Todd Watson!
To see some of the great work, make sure to check out the video archives on the IBM Software Livestream or the IOD YouTube channels.