Live@Impact: Technology. In Motion. Highlights from Wednesday's General Session
Mary Forlenza 270001BN8C MARYF@US.IBM.COM | | Tags:  systems_of_interaction developers mobilefirst ibmimpact impact2013
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Reporting from Las Vegas, Stephanie Hlavin, IBM WebSphere Communications.
In a world driven by systems, developers occupy a critical sweet spot – smack in the middle of the (inter)actions. But they’re not alone. As Jerry Cuomo, IBM Fellow, vice president and WebSphere Chief Technology Officer, explained, the role of the developer has expanded to include some non-traditional brethren. “Engaging systems require involvement from business leaders who are busy creating processes and business rules. IT operations play a key role – they bridge the divide between systems of record and fast-moving systems of engagement.”
Wednesday’s Impact General Session on ”Technology. In Motion.” provided a fitting theme for recognizing the heroes of IT, including the 400 IBM Champions around the world who influence and mentor others, helping them learn new skills and make the best use of IBM software, solutions and services.
Doug Schmidt, senior vice president of Architecture for Pearson Publishing, explained how his company is improving people’s lives by making education more accessible, affordable, effective and open. Leveraging a flexible architecture built on IBM WebSphere MQ, IBM Message Broker, and IBM Operational Decision Management, Pearson is bringing education to the unserved on a global level.
Featured in a video, the morning’s next guests can count the leader of the free world as a fan. President Barack Obama mentioned the partnership between P-TECH and IBM in the 2013 State of the Union Address as an example of how adaptive learning environments are “changing generations” through technology-focused education.
Using the example of hailing and paying for a taxi, Cuomo also illustrated how mobile can reinvent daily life with delivery of high-value services. He explained how a new class of systems – systems of interaction – can drive process innovation and reinvention. Built on IBM Worklight and IBM API Management capabilities, systems of interaction span systems of engagement and back-end systems of record to enrich front-end services with actionable insights.
Developer icons Tim O’Reilly, CEO and founder of O'Reilly Media, and Grady Booch, IBM Fellow and chief scientist for Software Engineering, spoke about inspiration, childhood wishes for UFOs and the FORTRAN forays of a 14-year-old. They implored attendees to push the boundaries of what’s possible, solve big problems and look for big challenges.
Watch Tim O'Reilly with Grady Booch and more in the Impact 2013 Day 3 Highlights
Martin Greer, IBM Champion and Senior Fellow at Lockheed Martin knows a thing or two about technology. You don’t become – and remain – a U.S. government IT contractor for 18 years without a fair amount of expertise. He credits IBM WebSphere Application Server for providing Lockheed Martin the back-office SOA foundation they need for new customer engagements and the ability to pursue disruptive innovations like gamification and synthetic biology.
Using a retail mobile app demo, Harish Grama, vice president of IBM WebSphere Product Management and Development, illustrated how IBM’s new class of mobile apps delivers continuous insights so the business can always take the right actions at the right time in the store and after the purchase.
The solution is built on IBM Worklight, IBM MessageSight, IBM Operational Decision Manager and the WebSphere Foundation. Grama said, while the solution looks complex, it provides clients the value and simplicity they need to accommodate the constant growth of mobile devices and sensors, enabling large volumes of events to be processed in near real time. Or, more simply put, ”bridging the front- and back-office – to deliver on the promise of systems of interaction,” Grama explained. Read more about IBM's new and enhanced products described in Wednesday's General Session.