The world continues while our internet is at a standstill
Shaku Selvakumar 060001XT47 email@example.com | | Tags:  xe82 saas bizagility waxpn websphere_datapower_edge_... internet_response application_optimization public_cloud websphere crm application_acceleration waxhn
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This Part 1 of the Practical Innovation series contributed by Hessel Pijpker, WebSphere Business Integration Tiger Team and the WebSphere Netherlands team
A response time of 10 seconds is 10 too many!
It actually is a strange phenomenon: we never cease to complain about the delays of our public transport, but we accept our daily digital delays as a necessary evil. Dawdling and procrastination are not tolerated in our 24 hour economy. Shouldn't we have the same attitude when it concerns our internet use for business related issues?
No time to lose...only behind our computer screen
It seems to be a paradox. We do not have a second to lose and we are always in a rush. We invent creative ways to save time and complain when there is a hold up. Time is money and every second counts. However, this all ends the moment we settle down behind our laptops, pc or tablet. This is when the biggest delay of our working day usually starts. However, we are not aware of this. Only during video calls, this delay becomes visible. For example when a colleague on the other side of the world answers your urgent question in slow motion. The problems are less visible when someone tries to log on to systems that malfunction because there is no 'realtime' connection. Usually we see these kinds of malfunctions as inevitable.
You might think I am exaggerating, because employers actually do invest money in ICT solutions. However, few companies realize that problems should not be resolved afterwards, but that they should invest in making internet processes available realtime. This happens insufficiently, while organizations and companies do use the internet to support internal processes. Take any international company: the CRM system can be located in America, but everyone around the world should be able to use it 24/7. A response time of 10 seconds is in this case not unusual. Yet this is still 10 seconds too many. It is already possible to reduce this time to 3 seconds, and in the future it will be even less.
Delayed communication is outdated communication
A high response time is for different reasons disadvantageous for a company. Not only does it lower the productivity of employees significantly, it also chases consumers away from buying products. Time is important for consumers: when they are confronted with protracted online service, they are prone to go to another site.
While larger companies do make the investment to solve existing problems, most smaller companies have not yet taken this step. Many of the companies think they are a front runner with their internet activities. But in fact, they are just as delayed as their internet traffic. A few years ago E-commerce on its own was innovative. Today we need to be innovative around how we retain the attention of our customers by accelerating internet processes. Smaller companies also need to undergo a strategic shift to prioritize acceleration. To achieve this, they need to invest in software, hardware and network capacity. The investment in real time connections is indeed affordable for small companies because they do not pay a lump sum, but a per use rate. The investment pays dividends in different ways. A real time connection enhances the productivity of employees, but also customer satisfaction and sales progression. Time is money, also for business internet usage.
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