The Newest and Most Satisfying M&M... Mobile & Mainframe
Kim Messeri 270006VW0G firstname.lastname@example.org | | Tags:  banking enterprise_mobility mobile ibmimpact websphere mainframe cics mike_perera systemz mobile_applications
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91% of CIO's say their new customer facing applications will touch the mainframe in some way, shape or form, and you've got to believe that close to 100% of those new customer facing applications will be mobile enabled, if not exclusively mobile. The reality is companies are now competing, and consumers are choosing, based on mobile accessibility and capabilities. Not only are companies now competing on the basis of mobile, but they're competing for the more profitable consumers, as in the case with mobile banking where consumers who use mobile banking are 32% more profitable, drive 19% more revenue and are 53% less likely to attrit.
Given the prominent role mobile has now taken in business strategy, and the clear linkage to driving profitable growth, can companies afford for their mobile applications to not be available, scalable, or secure? Hard to argue that the answer is anything other than "of course not!" In addition, if you consider that 80% of enterprise data either originates from or is stored on the mainframe, there's a significant amount of efficiencies to be gained by co-locating your mobile platform where your core enterprise data and transaction processing is done. And, to top it all off we've made it easy for your System z subsystems to interoperate with your mobile application platform right out of the box, whether it's WebSphere Application Server, CICS, MQ or IBM Integration Bus.
Sound interesting? Come join us April 27 - May 1 at Impact 2014 where we've got more than 100 sessions covering System z, many of which will cover the value System z can deliver in mobile, not to mention with Cloud, BlueMix, API Management and more. Learn from other clients, meet with our own subject matter experts and learn how the last 50 years have been nothing in comparison to the value System z will deliver over the next 50 years!
To register and learn about System z offerings and events at Impact 2014, visit System z at Impact. More information about the value of mobile and the mainframe can be found in the "IBM System z in a Mobile World" Redbook Point-of-View and Solution Guide.