The Economics of a Mobile App
Vijay Dheap 100000S29E firstname.lastname@example.org | | Tags:  ibm_impact_2012 mobile mobile_security apps
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The PC Era is dead; we now live in a mobile world. We are all witnessing this in our daily lives, we observe teenagers socializing via their smartphones, nurses delivering care using their tablets, and our friends shopping with smartphones and tablets. It’s so common now, that it blends in and does not even rise up to our consciousness. Sometimes it’s good to take a step back and truly grasp the magnanimity of the transformation taking place. For example, in 2011, the number of smartphones sold exceeded the number of personal computers sold and in the United States as of February 2012 more Americans have smartphones than feature phones (46% vs 41%). This is not just an American phenomenon, worldwide there are close to 1 Billion smartphones and I have found that actual adoption rates have been faster than even the most aggressive forecasts.
Ok, now even a skeptic (if there are any) would agree that mobile devices are here to stay. Let’s take a closer look at how users interface with them. The main element of the user experience is becoming the mobile app. While browsers are still important on bigger screen devices such as a tablet, web browsing has taken a back seat to mobile apps. Users browsing behavior is now confined to app stores to discover and get apps. The apps are then used to perform specific tasks. This is substantiated by comScore’s mobile subscriber data from November 2011, which revealed that a greater percentage of subscribers use apps than those that turn to a browser. Additional data from Flurry Analytics claims that the number of minutes per day spent using mobile apps surpassed the number of minutes people are using a web browser.
I would welcome the opportunity to continue this conversation with you, find me on twitter @dheap and lets connect at Impact!
If you are wondering how you will find me among all the attendees at Impact, not to worry! You can join me at the Mobile Enterprise Meet Up on May 2, 12:45pm. It will be held at the Social Playground in the Solution Center. I will be there with my colleagues from WorkLight and #ibmmobile.