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The Association for Retail Technology Standards (ARTS) and IBM help Retailers adopt Cloud Computing
Shaku Selvakumar 060001XT47 firstname.lastname@example.org | | Tags:  standards retail_technology_standar... retail websphere kroger cloud consumer ibmimpact
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Contributor: Johanna Koester, Program Director of Retail & Consumer Product Standards at IBM. She will present an overview of ARTS Cloud deliverables in her joint session with Darrell Sandefur of The Kroger Co., “Retailers Realize Efficiencies By Using Industry-Developed Cloud Standards.”
Retailers face a never-ending list of business challenges, not the least of which is the maniacal focus on the bottom line through expense reduction efforts. Add to that, Retailers must keep up with consumer-demanded technologies such as mobile and social across multiple fulfillment channels from traditional store and catalog to mobile and web. Retailers struggle with the complexities of how to add this level of service without driving up technology costs that can sabotage their bottom line.
In the recent ARTS (Association for Retail Technology Standards) discussions I attended, several Retailers mentioned specific business challenges related to these issues including the integration of mobility in retail, implementing and leveraging social commerce, and optimizing retail business processes. I observed along with others that all of these business challenges intersect with one very important technology - Cloud Computing.
Cloud Computing is a computing model that offers users access to their applications from anywhere, with any connected device. How? Cloud services are located in data centers where computational resources can be dynamically provisioned and shared to achieve significant economies of scale. For Retailers, this translates to the reduction of IT costs to manage existing and new systems. Cost reduction is critically important at a time when Retailers are constantly exploring the addition of new capabilities to meet consumer demands. New services and offerings are likely to increase the complexity of IT infrastructure, volume of data and computing power demands.
Sounds promising, but how should a Retailer get started with the implementation of Cloud Computing technology? As a leader in Cloud Computing, IBM saw the need to help Retailers develop a basic understand of Cloud Computing in an open, vendor-neutral organization, so we proposed the development of an industry Cloud Computing white paper at ARTS.
In January 2009, ARTS agreed with this idea and launched the ARTS Cloud workgroup to develop the ARTS Cloud Computing for Retail White paper and followed in January 2010 with the ARTS Cloud RFP. Developed by a committee of leading Retailers and vendors chaired by IBM and The Kroger Co., ARTS saves Retailers the time and resource required to understand and implement Cloud Computing in the Retail enterprise. From an overview of Cloud Computing and best use cases in Retail to a complete template for key questions to be addressed in the RFP process, Retailers can use these ARTS Cloud deliverables to advance more quickly to a Cloud Computing implementation.
As the IBM co-chair of these ARTS Cloud deliverables, I thought it would be a great idea to invite my co-chair Darrell Sandefur of The Kroger Co. to co-present an Impact session dedicated to an overview of the ARTS Cloud Whitepaper and RFP to generate greater awareness of the value of these deliverables. In addition to learning more about the content, structure and value of these deliverables, attendees will also benefit from Darrell’s Retail industry insight on how Kroger drives efficiencies by leveraging these Cloud deliverables as well as his perspectives on the overall value of Cloud Computing to Retailers.
Join Darrell and me at our Impact session #1598 “Retailers Realize Efficiencies With Industry Developed Cloud Standards”, 10:15am Wednesday, April 13, 2011 at the Venetian-Marcello 4402.
Follow @IBMRetail for all Retail-related news from IBM.
Hashtags: #ibmimpact; #ibmretail; #ibmcloud
While you’re at IMPACT, visit the Impact Solution Center where you can see a variety of Retail-oriented demos including the Smarter Commerce Interactive Mobile Shopping demo and a demonstration of how Retail processes can be optimized to improve efficiencies and build customer satisfaction. Also, Explore IBM’s Smarter Commerce solution with the integration of Sterling Commerce and Unica.
Attend sessions in the Forbes Business Leadership Forum to learn more about the business value how leading Retailers are yielding from new technologies, and attend one of the dedicated retail industry sessions in the Technical program to hear first-hand about new software solutions and services that can help your organization compete in a complex marketplace. For more info on the efficiencies Retailers can gain via Cloud standards - attend Session #1598. To hear first hand from leading Retailers REI, Sobeys and Marks Workwearhouse, attend the retail customer panel discussion in Session #2876.
Session # 1598 Retailers
Realize Efficiencies With Industry Developed Cloud Standards
Session #2876: How REI, Sobeys And Marks Workwearhouse Are Driving Business Agility
Speakers: Karen Larson, Rhett Whaley, Ronnie Horton
Abstract: How are leading Retailers implementing technology and services to address core business issues and integrate information, people and processes? Hear first-hand stories of technology implementations, results achieved and lessons learned. In this interactive session, you’ll hear from industry leaders who have integrated WebSphere software with SAP, implemented SOA initiatives, and other market leading solutions to improve customer satisfaction, address governance concerns and streamline inventory management.
Other IMPACT Sessions that Retailers would enjoy include:
1849 : Extending The Brand Experience Through Social Commerce
1304 : WebSphere Commerce V7: Social Commerce the way your Customers want it
1610 : Target: Critical Success Factors for Deploying IBM Sterling Order Management
2423 : Building a Comprehensive B2B Integration Strategy with On-Premise and Cloud Solutions
1128 : Simplifying WebSphere Development and Test Using an On-Premise Cloud
1133 : Deploying Middleware Topologies with WebSphere CloudBurst Appliance
1369 : WebSphere Cloud Technologies, and the IBM Private Cloud Vision
1517 : Customer Experiences with WebSphere CloudBurst Appliance - Customer Panel
1588 : Best Practices for Architecting Applications in the IBM Cloud
2879 : Which Cloud Computing Platform is Right for You
Find more information on each session on the Impact Session Preview Tool.
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