Mobile Disruption: Does your business have a mobile strategy?
Ken Robertson 060000VQG1 firstname.lastname@example.org | | Tags:  ibmimpact mobile_apps mobile mobile-applications
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As a digital marketing manager, I've got one of those rare jobs where an internet addiction is actually an advantage. So when I hear terms like mobile disruption, internet of things, and connected devices being liberally bandied about here at IBM Impact, I'm all in and ready to hear the many innovative news ways I now have to stay connected. Today I was lucky enough to spend an hour in a session called, "Mobile Disruption and the Art of the Possible." It covered the usual mobile usage stats that the tech press blasts out like confetti on a daily basis (2013: 5.6 billion personal devices sold; 2014: 1 trillion connected devices in use, etc.). But the discussion was a mix of show and tell, and it was the "show" that, well, stole the show. When we say mobile is disrupting our collective lived experiences, we're not kidding. Have a look at some mobile start-ups and how they're using mobile to innovate entire new businesses:
And IBM is helping businesses today build out mobile strategies with its own mobile solutions that drive innovation and maintain competitive advantage in the mobile era. For example, at Qantas Freights "drivers, who previously had to wait up to 60 minutes, can now fast-track the initiation process in just 60 seconds. Their digital transformation included touchpad kiosks, mobile applications, hardware integrated into existing infrastructure and thorough planning. All of which means Qantas Freight's clients are now, literally, able to deliver."
The path forward has never been more clear: Mobile is a transformational force and mobile technology is being adopted across all aspects of our lives. People can't put down their mobile devices - and their expectations are getting more and more demanding. To compete, a mobile strategy is a requirement. IBM is leading the way for businesses and developers with solutions that prioritize enterprise model innovation, revenue model innovation, and industry model innovation.
Some helpful links: