Integrate with Systems of Interaction
Jill Provencal 120000K4PQ firstname.lastname@example.org | | Tags:  messaging connectivity worklight messagesight systems_of_interaction websphere
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Got Milk? Is soon to be one of the many questions my car is going to ask me on my way home from work. Not so far in the future it will not ask me if I need milk; it will tell me. In fact, it will provide directions to my preferred grocery store. With Sprint and IBM’s partnership on the connected car, this entire scenario is not a stretch.
When I think more about this scenario with the use of Sprint Velocity Bus, IBM Worklight, and IBM MessageSight the underlining key is ‘systems of interaction’. IBM sponsored a Forrester research project on this very topic. In June, John Rymer, Vice President Principal Analyst Forrester Research, joined Kami Synder, WebSphere Marketing Director IBM, on a webcast discussing this latest research. Both the webcast and research paper are publicly available.
What strikes me from the research and this connected car scenario is how Sprint, IBM, and the auto manufacturers are customizing the driving experience to the individual. This is what Forrester research clearly pointed out with 66% of the respondents saying that their customer’s needs are to be treated as individuals. With a connected car, every detail of your driving experience is going to be customizable to you. It does not get any more individual.
However, providing a truly customizable driving experience is not in a vacuum. I am happy as driver for the black box experience. But, from the technology aspect I am completely in awe of the integration of the systems that has happened. We are talking about integration of mobile, appliances, cloud, and a car…not a simple scenario to implement. However, IBM took a look under the hood so to speak and with Sprint provides a simplified integration solution using Systems of Interaction.
Yet, Forrester research found 42% of respondents continue to struggle integrating front and back office systems. This is their biggest hurdle in providing ‘customer facing systems’. Surprisingly however, ONLY 22% of IT projects are integration projects.
Even with integration projects not on the direct roadmap, customer facing projects are clearly projects organizations are planning on in the near future.
Without an integration component included in these projects, companies may have a very pretty car that doesn’t go anywhere. It is clearly the time for IT and marketing to join together to see the world from each other’s eyes to provide a truly unique and noteworthy customer experience.
Follow the conversation from IBM’s Systems of Interaction website.