Sell. Sell. Sell. Get Retail at Impact.
Shaku Selvakumar 060001XT47 firstname.lastname@example.org | | Tags:  industry_solutions ibmimpact bpm bizagility business_process_manager business_agility
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Contributed by Bruno Trimouille, Program Director, WW Industry Marketing Organizations
The new economy has created the most challenging environment retailers have seen in decades. Retailers need to deliver smarter shopping experiences for customers, create smarter merchandising and supply chains and drive smarter operations. They are looking to integrate their business strategy, automate business processes, and reduce infrastructure costs with flexible, scalable solutions that enable them to make intelligent decisions that drive greater agility and better business outcomes. But what is preventing Retailers from making this happen?
They need to take a step back and conduct an evaluation on how their business operates.
Are you able to optimize your merchandising business processes or vendor trade fund management operations and boost efficiencies? Are your employees empowered with the right information to assist customers on the spot? Can you keep up with market changes and deploy new promotions and loyalty offers ahead of your competition? If not, you need to make your business more agile.
Business Process Management (BPM) software and services from IBM help retailers to optimize business performance by discovering, documenting, automating and continuously improving business processes to increase efficiency and reduce costs. Through process optimization and business rules led decision management, retailers can prepare for the future and boost customer satisfaction with:
1. Improved customer satisfaction and smarter decision making through targeted promotions.
2. Time savings and improved visibility into information through optimized vendor trade fund management.
3. Increased efficiencies and reduced costs through process optimization.
IBM’s Business Process Manager solution provides a unified BPM environment for collaborative process improvement, designed to make it easy for process owners, business users and IT to collaborate and engage directly in improving the organization’s business processes. With the single, comprehensive environment for process design, execution, monitoring and optimization that the IBM Business Process Manager solution provides, a retailer can gain significant efficiencies, avoid costly errors and increase customer satisfaction.
To get started, IBM recommends our Quick Win Pilot (QWP) – a 10 week effort that will deliver a valuable, near-term success to the involved agency and put you on the correct path for your process automation and optimization journey. Using IBM software tools and methods, the QWP will help you to establish the credibility and capability required to drive tangible business change and to build the sponsorship required to support your continuous process improvement roadmap. IBM will work with your team to define an end-to-end process improvement solution using business process and operational decision management software. By scoping a tangible subset (pilot) of your overall plan or roadmap that can be delivered as the first step in IBM’s proven incremental value delivery approach, the QWP will provide your team with a deployable business solution that has a high level of business acceptance.
If you are interested in BPM or other IBM WebSphere application and integration middleware solutions for application infrastructure, connectivity and integration, or mobility, please attend our IMPACT 2012 Conference in Las Vegas, NV, April 29th through May 4th. At IMPACT 2012, you will have the opportunity to:
For more information, please contact your IBM representative or visit ibm.com/impact.
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