Putting Mobile First at Impact
Cara Hogan 2700065TM5 firstname.lastname@example.org | | Tags:  mobilefirst worklight ibmmobile websphere mobile ibmimpact
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With the recent announcement of the new IBM MobileFirst portfolio, mobility will be front and center at IBM Impact 2013. Before it’s time to dive deep into the new capabilities of IBM MobileFirst in Las Vegas, get a jump start by learning about IBM’s strategy and goals for how customers will engage with the world of mobile.
IBM MobileFirst is a new brand that encompasses all of the mobile capabilities IBM offers to customers, including solutions like Worklight, WebSphere, Rational, Tivoli, Cognos, and Lotus. In a new article from WebSphere Insights, Ed Brill, Director of Mobile Enterprise Marketing at IBM, explains how this announcement goes far beyond just a reorganization of existing capabilities.
“It’s more than a rebranding. It’s a strategic initiative that is represented by a brand, but the brand encompasses a set of offering portfolios,” Brill says in an exclusive interview. “The idea of IBM MobileFirst is to engage the market in a move to the second generation of mobile, the 2.0 era.”
Mobile usage has grown by leaps and bounds in the past few years, as more consumers expect nearly every service to be available not just online, but via a smartphone or tablet. There were 45.6 billion mobile apps downloaded in 2012 alone, an increase of 74 percent over 2011, according to Gartner.
IBM has responded with a new mobile focus to the growing customer demands. IBM MobileFirst encompasses six solution portfolios, including Platform, Management, Security, Analytics, and two services portfolios. The Platform portfolio helps developers with mobile development on any platform with IBM Worklight; the Security portfolio showcases the newIBM Security App Scan tool, and much more.
As part of IBM MobileFirst, IBM has also partnered with AT&T to allow developers to access the company’s APIs in the cloud. This gives developers the ability to quickly and easily create apps with features like speech recognition and location specificity, by using the APIs in IBM Worklight.
To read more about what this announcement means to you, including an interview Dirk Nicol, Program Director for Mobile Strategy and Product Development at IBM, subscribe for free to WebSphere Insights at www.websphereinsights.com.