Mobile Trend #3 - Mobile is about transacting
Zachary Jory 270003CQWD email@example.com | | Tags:  mobile trends ibmimpact mobility ibmmobilefirst ibmmobile
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One of my favorite things about mobile is all the money it saves me. I use my phone all the time to make sure I am getting the best deal. I always go to the store to try it on/check it out, but I invariably end up making an online purchase with my phone. I'll probably also read a review or two on what I'm considering buying and respond to an email while I'm at it.
Whether shopping, purchasing, searching for or providing information, collaborating or seeking service, mobile enabled people are seeking not simply to connect, but to complete tasks when, where and how they wish. Rapid mobile adoption has enabled billions of people to take action more quickly and continuously than ever before. We are now able to get many of the things we want almost immediately. As a mobile consumer, you have the capability to easily access information that helps make an informed decisions and choose the product or service best suited to your needs. For businesses, this means that their consumers have access to competitors offerings. Organizations must have an engaging mobile presence or they will lose customers to competitors that do.
The size of mobile adoption is large and growing at a fast pace. It's estimated that there will be 350 million employees using smartphones by 2016, and 10 billion connected devices by 2020. These stats shine light on the speed of mobile adoption and the how it is enabling people to transact and to get things done. It took landline telephones over 50 years to reach 50 percent penetration among U.S. households. Cell phones took over 15 years. Smart phones have taken about 7. This is not only a phone story. Tablet sales are skyrocketing and among enterprise CIOs, two of the top three hardware investments for 2012 are tablets and smart phones. People are using mobile to be productive no matter where they are. Whether it is shopping or accessing business tools, people rely on mobile to get things done in their professional and personal lives.
We use mobile to find and create information and data that was once housed in books or databases. That data now resides on wikis and collaboration spaces with dynamic, socially developed content. Mobile allows employees and partners to easily connect and share ideas. The interactions that were once conducted in person or over the phone are now enabled by social technologies that allow a continuous dialogue. Organizations are providing services that allow transactions to occur anywhere, at anytime. Today's employees and customers demand that organizations enable them to transact on mobile devices.
IBM MobileFirst provides strategies and solutions that enable businesses to meet the demands of this quickly growing set of always transacting, mobile constituents. Impact 2013 will showcase the IBM MobileFirst portfolio and help attendees find the right solutions for their specific challenges. A slew of mobile experts will will be on hand to discuss how IBM MobileFirst strategy and solutions can help you become a truly mobile organization. Check out the IBM MobileFirst Impact video chat replay to get a view in to the IBM MobileFirst discussion, then come to Impact to continue the discussion with us!
Talk to you soon,
Social Media Strategist, IBM MobileFirst