Mobile Trend #2 - Insights from mobile data provide new opportunities
Zachary Jory 270003CQWD email@example.com | | Tags:  ibmimpact mobility ibmmobile trends ibmmobilefirst mobile
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Think about the sheer volume of mobile transactions that occur every day. We're all aware that the amount of information transacted through mobile is overwhelmingly large. 5 petabytes of data are generated every day by mobile phone subscribers around the world. What's that actually mean? It means companies can't afford to miss out on the insights that mobile transactions provide if they want to be successful. Our lives have become mobile and a huge array of the things we do, we do on a mobile device. There's virtually no way for organizations to succeed in the current environment without a mobile first strategy.
Mobile drives unprecedented volumes of contextual information, providing benefits to organizations and end users. There are certain insights that can only be obtained from mobile. Before mobile, what kind of information would a retailer have had about decisions that customer are making at the moment of purchase? How would a marketer have been able to deliver a just-in-time offer? How could a manufacturing organization quickly adjust to changes in customer behavior?
Mobile enables all of these insights. The volume and context specific nature of data generated from mobile interactions is substantial. In some countries mobile use has already outstripped traditional desktop use. Without a way to measure this activity, there are large segments of the customer, employee and partner population that organizations will have no insight into. No way to make informed decisions on how to best target the ever-growing number of mobile consumers. And the information and insight that can be gleaned from mobile data is different than any other data source. Collecting data is nothing new – but new mobile data that comes from device native capabilities like time and date, location, weather – provide contextual insights that help organizations uncover new sources of value that allow organizations to provide more engaging and more valuable experiences that turn interactions in opportunities.
IBM MobileFirst enables insights-driven innovation that provides context-specific value to users. Whether shopping, purchasing, searching for or providing information, collaborating or seeking service, mobile enabled people and objects are seeking not simply to connect, but to complete tasks when, where and how they wish. As they transact they are creating vast streams of data that can teach us things about their behavior and their preferences that we could not learn in any other way. The IBM MobileFirst is an end-to-end solutions set that enables organizations to harness mobile data and decipher it to inform strategy and how to best target customers.
The entire IBM MobileFirst portfolio will be on display at Impact 2013. Our top mobile experts will will be on hand to discuss how IBM MobileFirst solutions can be implemented to help solve today's most pressing business challenges. Check out the IBM MobileFirst Impact video chat replay to get a taste of the topics and expert discussion that you can find at Impact.
Talk to you soon,
Social Media Strategist, IBM MobileFirst